A-PLUS Idea: Portland Spring Carnival

April 25, 2012

A major challenge not just at the high school level, but in athletics as a whole, is the increasing number of competitors for people's time and money.

At Portland High School, local fans get a chance to check out nearly all the Raiders have to offer during a season that rarely draws football or basketball-sized crowds.

A decade ago, athletic director Kevin Veale looked at the unwieldly matrix of dates, times and sports fighting for spectators in his community, and decided to try something. This April 14, Portland hosted its 10th “Spring Sports Carnival."

“Every spring, we have a date when all of our spring sports host home events; except golf, because of its off-campus nature,” Veale said. “It’s a unique event, and from the top of the football press box it’s a pretty awesome scene to view baseball, softball, tennis, soccer and track events taking place at one time.

“Our crowds depend on the weather, of course. But the community has grown well aware of the event, and our local businesses and boosters get behind it,” he added. “We do special concessions, too. One year we barbecued half chickens, and this year it was cheeseburgers, with a lot of the food and supplies donated.”

PHOTO: From the football stadium press box, one simultaneously could watch track, soccer and softball competitions at Portland's Spring Sports Carnival, despite an overcast sky when this photo was taken. (Photo courtesy of Portland High School). 

Century of School Sports: Athletic Directors Indispensable to Mission of School Sports

By Geoff Kimmerly
MHSAA.com senior editor

March 25, 2025

The Michigan High School Athletic Association began its first Bulletin of the 1943-44 school year by reviewing the previous year’s accomplishments as World War II raged on multiple fronts. Eugene B. Elliott, the state’s superintendent of public instruction, addressed “Those in Charge of Athletics in Michigan High Schools” with a challenge and a promise that “… your efforts to provide opportunities for physical development will enable thousands of high school students to take their places in a needy world.”

Students of history know athletics were seen at that time primarily as a way to provide increased physical education and prepare students for a next step into the military. But read again today, with a little different context, Elliott’s words seemingly still apply. 

At the high school level alone, the MHSAA counts more than 700 athletic administrators guiding more than 170,000 student-athletes as they learn lessons from their athletic experiences that will help them contribute to the world in any variety of ways once their time in school sports is done.

A century ago, athletic administration still was handled primarily by district superintendents or high school principals. By the 1940s, “athletic director” was a role mentioned much more frequently – superintendents and principals found themselves taking on several other responsibilities, and school sports grew so quickly in participation and popularity that another administrator to lead those extracurriculars became increasingly necessary. 

In 1958, the Michigan Association of Physical Education and Athletics was formed, and in 1982 renamed the Michigan Interscholastic Athletic Administrators Association. A close working relationship between the MHSAA and the state’s athletic directors has long been integral to the success of school sports in Michigan, and the MIAAA and MHSAA continue to strive hand-in-hand. The MHSAA has celebrated its 100th anniversary throughout the 2024-25 school year, and a century after its start, the major focus of the organization is providing support – and appreciation – for the work done by administrators at the local level. 

Expectations for school sports programs have never been higher, and athletic directors have never been valued more. Current MHSAA Executive Director Mark Uyl writes in this winter’s benchmarks, “I am again reminded of how fortunate we are in Michigan to have so many athletic leaders across our diverse state who truly care about preserving and enhancing school sports for our young men and women.” 

And an expectation from the 1977 edition of the textbook “Administration of High School Athletics” – co-written by first fulltime MHSAA executive director Charles E. Forsythe – continues to ring true as well: “Many challenges will confront (the athletic administrator) because of uncertainties that exist today. Meeting these challenges will make (the administrator’s) position in the school an even more important one.”

Previous "Century of School Sports" Spotlights

March 18: 2025 Finals Begin Next Half-Century of Girls Hoops Championships - Read
March 11:
Boys Basketball's Best 1st to Earn MHSAA Finals Titles - Read
March 5:
Everything We Do Begins with Participation - Read
Feb. 25:
Slogans & Logos Remain Unforgettable Parts of MHSAA History - Read
Feb. 19:
MHSAA Tickets Continue to Provide Fan-Friendly Value - Read
Feb. 11:
We Recognize Those Who Make Our Games Go - Read
Feb. 4:
WISL Conference Continues to Inspire Aspiring Leaders - Read
Jan. 28:
Michigan's National Impact Begins at NFHS' Start - Read
Jan. 21:
Awards Celebrate Well-Rounded Educational Experience - Read
Jan. 14:
Predecessors Laid Foundation for MHSAA's Formation - Read
Jan. 9:
MHSAA Blazes Trail Into Cyberspace - Read
Dec. 31: 
State's Storytellers Share Winter Memories - Read
Dec. 17: 
MHSAA Over Time - Read
Dec. 10:
On This Day, December 13, We Will Celebrate - Read
Dec. 3:
MHSAA Work Guided by Representative Council - Read
Nov. 26: 
Finals Provide Future Pros Early Ford Field Glory - Read
Nov. 19:
Connection at Heart of Coaches Advancement Program - Read
Nov. 12:
Good Sports are Winners Then, Now & Always - Read
Nov. 5:
MHSAA's Home Sweet Home - Read
Oct. 29:
MHSAA Summits Draw Thousands to Promote Sportsmanship - Read
Oct. 23:
Cross Country Finals Among MHSAA's Longest Running - Read
Oct. 15:
State's Storytellers Share Fall Memories - Read
Oct. 8:
Guided by 4 S's of Educational Athletics - Read
Oct. 1:
Michigan Sends 10 to National Hall of Fame - Read
Sept. 25: MHSAA Record Books Filled with 1000s of Achievements - Read
Sept. 18:
Why Does the MHSAA Have These Rules? - Read
Sept. 10: 
Special Medals, Patches to Commemorate Special Year - Read
Sept. 4:
Fall to Finish with 50th Football Championships - Read
Aug. 28:
Let the Celebration Begin - Read

PHOTO Athletic administrators and coaches attend a session during the MIAAA's annual conference earlier this month.