The Changing Face(book?) of Coaching

March 26, 2013

By Rob Kaminski
MHSAA benchmarks editor

From online video exchange programs such as hudl.com to social media platforms like Facebook, Twitter, and LinkedIn, the face of coaching and communicating with teams is ever-changing. How much is too much, and how are the new tools being used by the old guard?

With increasing frequency, today’s coaches are turning to technology to assist in their endeavors, particularly in video review and data compilation, as the number of programs available to them seems to grow on a daily basis.

Among the recent leaders, hudl.com seems to have won the favor of football coaches across the state, reducing video exchange and study to a couple clicks of the mouse.

Several members of the MHSAA Student Advisory Council report that their football coaches use the web-based program, and even local officials associations are using it for film study.

Similar programs are making it easier for today’s coaches to analyze data and compile statistics as well.

“The dispensing of information is much quicker than it used to be,” said Marshall bowling coach Sue Hutchings. “We use a scoring software for our stats.”

In more “visual” sports such as competitive cheer, online video is now essential.

“Video playback and feedback to athletes has helped the sport 10-fold,” said Middleville Thornapple-Kellogg coach Abby Kanitz.

In some cases, coaches are taking the lead on such initiatives.

“I run the MISCA (Michigan Interscholastic Swim Coaches Association) website and receive plenty of positive feedback about us posting meet results and top times reports,” said Bloomfield Hills Andover coach David Zulkiewski. “I also visit MHSAA.com weekly. Since I run the MISCA website, I want to make sure I have accurate and up-to-date information posted.”

Technology has also made the world a bit “greener” even in the small corner that is interscholastic athletics. From the required MHSAA rules meetings moving to an online format, to volumes of data now stored on flash drives rather than in file cabinets, coaches are realizing savings in both time and cost.

“The current state of track and field and cross country is so much more manageable than when I began,” said East Kentwood’s Dave Emeott. “I remember compiling actual papers from all over the state to keep track of the opposition, and now thanks to Athletic.net we have this access at the tip of our fingers.  These programs have also replaced nights spent inputting data and record-keeping.  I am sure I have replaced all that time elsewhere, but it is probably spent with kids and not with data.”

With the saturation and availability of these reports around the clock also comes temptation for those who are driven, and even obsessed, with such numbers. Coaches can rank near the top of that list.

“Technology can be extremely helpful and time-saving for coaches and teachers,” said Grand Haven wrestling coach James Richardson. “But,  the disadvantage is the coaches and athletes have a more difficult time getting away from the sport, as we have access to so much information, and others have more access to us. This can lead to too much time being devoted to our sport.”

It also might even take some of the fun out of the actual competition.

“I think the one negative side of technology is the lack of the unknown,” Emeott said. “There was a day when we would enter a meet and not really know how the day would turn out.  Now I have most meets scored within 10 points the day before we arrive.”

At times, such advance information also can lead to overconfidence heading into competition.

“Currently the MHSAA Final draw is posted online, and my players often see it and draw their own conclusions before I have a chance to talk to them about it,” said Allegan tennis coach Gary Ellis. “In the past, I was able to present their draw in the light in which I wanted them to see it.”

Another side effect is the indirect push to play beyond high school.

“There is a lot more social promotion and glamourizing of the athletes,” said Mike Van Antwerp, Holt lacrosse coach. “The recruiting pressure has increased tremendously, which is causing kids to commit earlier and go to great lengths to have a chance at being recruited.”

The world has indeed become a smaller, more familiar place. Not only can students and coaches learn pertinent statistics relating to any given opponent, they can also learn personal information about their competition through the deluge of social media vehicles.

It is in this realm where the greatest divide exists between coaches and their athletes when the subject of technology comes up.

Several members of the MHSAA Student Advisory Council indicate that their coaches do not use social media to assist with the daily activities involved with their sport, while others are but only on a limited basis.

It’s not that the coaches don’t know about Facebook, Twitter, LinkedIn, or the other platforms. More likely, they are all too well versed in the abuses of such mediums by young adults not yet ready to understand the lasting ramifications of a random tweet or damaging photo.

“We have specific rules for use of cell phones at practice, games, in the locker room, etc.,” said Diane Laffey, athletic director and coach at Warren Regina. “We also have a form for parents to sign if they want the coach to be able to text their daughter about practice or game cancellations or changes.  We stress that the texting only be for necessary things, and the parents are to give permission.”

Safeguarding against the misuse of handheld devices is becoming as commonplace as handing out uniforms prior to the season.

“By rule, our  players aren’t allowed to bring electronic devices to the court with them.  We restrict cell phone usage at practice,” said Portage Central tennis coach Peter Militzer. “Players must ‘friend’ the coach on either Facebook or Twitter, and I monitor their activities to make sure their language and behavior meets our standards. We restricted a player’s opportunity to play on varsity last season due to excessive use of crude language and an offensive user name on Twitter.”

PHOTO: This is a screenshot from Hudl.com, an online service used by high school football coaches for video analysis and archiving. 

Hickey Joins Notable Coaching Crew as Adams Completes 2024 Soccer Sweep

By Keith Dunlap
Special for MHSAA.com

November 14, 2024

When New Year’s Eve comes this year and the ball drops to welcome in 2025, Rochester Adams boys and girls soccer coach Josh Hickey might be hesitant to celebrate this year coming to an end.

Greater DetroitIt’s not that he won’t be excited for the new year. It’s just that it might be impossible to top 2024 from a coaching perspective.

In June, Hickey made history when he helped guide the Adams girls to the Division 1 championship with a 2-0 win over Hartland.

He joined the list of soccer coaches in state history who have led both boys and girls programs to Finals championships, a group that includes Barry Brodsky of Bloomfield Hills Marian/Brother Rice, Randy Heethuis of Hudsonville Unity Christian, Brian Guggemos of Okemos, Ken Johnson of Salem, Brian O’Leary of Novi, Tim Storch of Troy Athens and Clark Udell of Grand Rapids Forest Hills Central. 

“That’s good company to keep, that’s for sure,” Hickey said in praising those other coaches who have pulled off the feat. 

Earlier this month, the Adams boys followed in the footsteps of their classmates from this spring, defeating Byron Center in the Division 1 Final, 2-0, to win the program’s second Division 1 title over the last three years. Adams downed Rockford in the 2022 Final, also by a 2-0 score.

Adams also won girls and boys Division 1 soccer titles during the same calendar year in 1999, but with those teams led by separate coaches.

Hickey said while each team had talent and players all came from great soccer backgrounds and families, the two championship runs were quite different.

“With the girls, I would imagine nobody picked us necessarily to go that far, especially at the beginning of the season,” he said. “Throughout the year, the girls were just super resilient. The expectation wasn’t there.”

It was a far different element once the fall started and the boys took the field, given there was a solid core of returnees and also five MLS Next academy players who decided to experience high school soccer for their senior year, including eventual Mr. Soccer Award winner Alex Rosin.

Hickey, far left, takes his spot in the team photo after Adams’ girls won the Division 1 title in June at Michigan State’s DeMartin Stadium.“With the boys, we had to battle through all those expectations,” Hickey said. “There is something with your mental toughness to see if the kids can even handle that pressure. They handled it better than I thought they would. It was never a concern or issue.

“The girls came in and just wanted a good year and then ended up having the most success they could ever imagine. The boys came in telling me they wanted to win the whole thing from day one.”

On Oct. 30 – when the Adams boys team defeated Saline in their Semifinal (2-1 in penalty kicks) – it just so happened to be the same day the girls team got its championship rings.

“Some of the girls came and showed us during lunch and throughout the day,” Rosin said. “It just gave us extra motivation. We had to win two more, and we successfully did. At the time, we wanted it so bad and we saw them wear the rings at school. It made us want it even more.”

For the record, Rosin said playing high school soccer — even if it was just for one year — was an experience he’ll never forget.

“Hickey played me at every position,” Rosin said. “It was a good experience to learn the game in a different way. Just kind of push myself and test myself every day. Different positions and trying to become the best player I can be.

“One thing I’ll take away is the memories and new bonds I made with my teammates. It was something incredible.” 

Despite the boys season being over, Hickey said the transition to girls season will wait a bit. There is still the matter of the postseason banquet to attend to, as well as championship celebrations such as meeting the mayor of Rochester Hills and marching in the downtown Rochester Christmas parade.

But once the celebrations slow down and the holidays come to end, all attention will turn to the girls season and the run for a repeat next spring. 

The Adams girls program has never won consecutive Finals titles, but should be well-equipped to give it a go. 

“A lot of players come back from the starting group,” Hickey said. “We also had girls waiting in the wings waiting to play. We’re excited for it.”

While it will be difficult for Hickey and Adams soccer to say farewell to 2024, there clearly is a lot to look forward to for 2025 as well.

Keith DunlapKeith Dunlap has served in Detroit-area sports media for more than two decades, including as a sportswriter at the Oakland Press from 2001-16 primarily covering high school sports but also college and professional teams. His bylines also have appeared in USA Today, the Washington Post, the Detroit Free Press, the Houston Chronicle and the Boston Globe. He served as the administrator for the Oakland Activities Association’s website from 2017-2020. Contact him at [email protected] with story ideas for Oakland, Macomb and Wayne counties.

PHOTOS (Top) Rochester Adams soccer coach Josh Hickey shows the Division 1 championship trophy after his boys team defeated Byron Center on Nov. 2 at Grand Ledge High School. (Middle) Hickey, far left, takes his spot in the team photo after Adams’ girls won the Division 1 title in June at Michigan State’s DeMartin Stadium.