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Stay Tuned

September 17, 2013

The 2012 MHSAA Update Meeting Opinion Poll revealed a lack of support for eliminating rules that restrict live video broadcasts of member schools’ regular-season contests.

That’s okay.  Unrestricted video broadcasting could adversely change the look and nature of educational athletics. Going slow may be going smart.

However, in the long term, we think we can manage live video broadcasts – even of some regular-season events – if we do two things:  (1) control the platform, and (2) charge for the product.

  • If we control the platform, and thus the brand and content, we control the look and feel. And we protect the message of high school sports.

  • If viewers pay to view the content through a subscription fee, we preserve the revenue from contest ticket sales and participate in the monetization of the video productions of those contests.

“Television” is rarely free to viewers today. Ninety percent of people who watch video broadcasts of sporting events today pay for that privilege through the basic package or add-ons of their monthly bill from a local cable provider or national satellite TV company. Many 20- and 30-somethings have cut the cable cord for television and access video programming from the Internet, paying for the specific events or packages they wish to watch.

With all this in mind, we are engaged with two video broadcasting initiatives.

The first is expansion of the School Broadcasting Program.  We are breathing new life into this four-year-old program during 2013-14 by providing more on-the-ground support. MHSAA staff is monitoring program quality, and we are designing educational and awards programs that will further distinguish this program from all other school broadcasting options. There is now an option for live broadcasts through a pay-for-viewing subscription model. Read more about the SBP here.

The second, newer initiative is the launch of the NFHS Network which has the potential to aggregate the state-by-state video broadcasts of high school athletic association tournament events across the US.  In total, this dwarfs the online football programming potential of the NFL or the online basketball programming potential of the NBA. And with many thousands of other events in dozens of other tournaments, there is more than enough content to populate a compelling digital network that is a safe and reliable platform for educational athletics. Read more about the NFHS Network here.

Neither of these initiatives is easy; if they were, they would have been attempted and accomplished years ago.  Each has some risks, as do most projects of real significance. The MHSAA is invested in making both successful for those who participate in and follow school sports in Michigan.

Perspective

July 9, 2018

(This blog first appeared on MHSAA.com November 2, 2010)

Each summer I put together a list of all the problems we’re addressing and all the projects we know we’ll be working on through the MHSAA during the year ahead. It’s always a long list, and accomplishing just a few items would make any year a good year.

So, this requires that we try to decide between all that we might do and all that we must do. And here’s a reminder of one thing we must do.

When I ask school and community groups with whom I’m speaking about what they think the problems are in school sports, the most popular responses from these constituents are (1) too little funding, and (2) too many misdirected parents; or sometimes that order is reversed: over-involved parents and under-funded programs.

I like to caution people that in some situations, our students suffer from too little adult engagement in their lives and that, almost everywhere, interscholastic athletics benefit greatly from the time and energy parents and other adults volunteer to help local programs operate. But I get the point of what I’m hearing.

These and other responses I hear – serious as these cited problems can be – may merely be symptoms of the single, fundamental issue that’s at the heart of all the others. That’s perspective.

  • Too little money for schools and sports?

    • Perspective – spending money on less essential things.

  • Pressure-packed parents?

    • Perspective – people focusing on adults’ desires more than students’ needs.

  • Poor sportsmanship?

    • Perspective – forgetting or never learning the pure purpose of educational athletics.

  • Too much specialization?  Too much year-round competition?

    • Perspective again.

  • Too much talk of college athletic scholarships?

    • Perspective once again.

In essence, almost all issues arise from matters of perspective. At their root, almost all problems are problems of perspective.

What can we do about this?

I don’t have the perfect prescription; but one thing is certain: we can’t relegate this to an afterthought. We cannot hope to make time to address this problem each day; we must plan to make time for it each day.

We need to model a positive perspective. Point to it when we see it. Explain it. Reward it.

It can’t be left to others. We are the guardians of proper perspective. It’s Job 1.