Oakridge's Schugars Always To Be 'Coach'

April 26, 2013

By Geoff Kimmerly
Second Half editor

Jack Schugars led five Muskegon Oakridge teams to MHSAA football championship games during his 32 seasons running the program. He finished his high school coaching career in 2010 with a record of 262-78. 

And of course, he impacted hundreds of lives in a community that, according to a former assistant, considers him a "saint."

Schugars was honored last week with the Duffy Daugherty Award for his outstanding achievements in high school football. Each spring, the Duffy Daugherty committee – made up of football supporters and media from the Lansing area – recognizes a high school coach along with a past or current college coach. The college award is among those recognized by the College Football Hall of Fame. 

Among previous high school honorees present to congratulate Schugars during Thursday's banquet in East Lansing were Farmington Hills Harrison’s John Herrington, Birmingham Brother Rice’s Al Fracassa and former East Lansing coach Jeff Smith. 

Schugars – now an assistant at Ferris State University – led his 1997, 2005 and 2008 teams to MHSAA titles, while his 1990 and 2003 teams finished MHSAA runners-up. He is a member of the Muskegon Sports Hall of Fame (class of 2009), the Michigan High School Coaches Association Hall of Fame (2008) and the Michigan High School Football Coaches Association Hall of Fame (1993). He received the MHSFCA’s highest honor, the Jim Crowley Award, in 2000.

The Schugars family is rooted in education. He also taught biology at the high school for 38 years, while his wife Julie taught English. Their daughter Amanda teaches in Battle Creek, and son Eric teaches and is the defensive coordinator at Traverse City Central. 

Below are brief excerpts from the introduction of Schugars by his former football assistant and current Oakridge softball coach Joe Coletta, followed by Schugars' closing words of wisdom.

‘Faith, Family, Football’

(Coletta) “To Jack, those are not just words of hollow meaning. They are his compass. 

“Jack has won countless awards for his accomplishments on the football field. He absolutely refused to let anyone outwork him or his teams in preparation for a football game.   

“But in my opinion, his strength as a football coach is his ability to take a kid that most people would give up on: a kid that some might label as no good, troublemaker, not worth the effort. He found a way to love the unlovable. 

“He would give those kids direction; he would mentor them to be young men and young women and take them to where they could not possibly take themselves.

"When you can do that for a person, you let them see their worth as a human being and make a lasting impact so you can change the rest of their lives. 

“That, to me, is what sets Jack apart from most coaches.”

What's most important

(Schugars) “The reason I'm on this Earth is to love the Lord your God with all my heart and soul and love your neighbors as yourself. 

“So when I speak at clinics, when I talk to coaches, I tell them the greatest thing they can do for their team is to love their players. 

“That is the greatest thing a coach can do. Love your players and be true role models each day. 

“I could not ask for a better career than when ... a (former) player in the Navy Seal team calls me Coach. Lawyers, doctors, bankers, they call you Coach. 

"Wow, that's a great word: Coach. That's what it's all about. Being a coach. Building relationships that will last a lifetime. 

"I love the hundreds of players that are part of the Oakridge football family. And I hope I continue to build men out of boys, continue at the college level."

PHOTOS: (Top) Former Muskegon Oakridge football coach Jack Schugars holds up the 2005 Division 5 championship trophy with his players after their victory at Ford Field. (Middle) Schugars (right, with headset) monitors his team's play on the field against Jackson Lumen Christi.

Keeler Approaching Milestone Win Amid Final Season of Legendary Tri-unity Career

By Dean Holzwarth
Special for MHSAA.com

December 18, 2024

WYOMING – Mark Keeler has spent four decades coaching boys basketball at Tri-unity Christian High School.

West MichiganAnd while he has many stories that he shares often, one of his favorites comes from the beginnings of the program.

“We didn't have bleachers in our gym when I first started,” Keeler said. “I would make my boys set several rows of chairs up so people could watch our games. And then they eventually added bleachers that were donated by the church.”

Keeler’s teams have been filling up the bleachers since he took the reins for the 1983-84 season, and he has built the program into one of the most successful in the state.

Now, as he leads his team through the opening month of his 38th and final campaign, Keeler is nearing a rare milestone only achieved by a few. He is expected to soon become the fourth coach in MHSAA history to reach 700 wins.

Tri-unity is 3-1 this winter, making Keeler a combined 697-217 coaching the Defenders. Roy Johnston is the winningest coach in state boys basketball history with 833 victories earned during stints at Yale, Howell and Beaverton before retiring in March. He is followed by longtime River Rouge coach Lofton Greene (728) and Clarkston’s Dan Fife (703).

“It's a statement of longevity with these men,” Keeler said. “All three of them were very successful at the schools they were at and most of them spent a long time at one school, just like I’m doing now. I’ve never coached anywhere but Tri-unity, and that is quite a privilege to have been a part of this school.”

Keeler reached 697 wins with last week’s nonconference victory over Wyoming Kelloggsville and can move closer to the milestone with another Friday night against Grandville Calvin Christian. The Defenders then play East Grand Rapids and Grand Rapids West Catholic, respectively, at the Cornerstone University Holiday Classic at the end of the month.

Keeler, who retired from a 40-year teaching career two years ago, started coaching in 1983-84 when Tri-unity had only an eighth and ninth-grade team. After two seasons of playing subvarsity, the school formed its varsity team for the start of the 1985-86 season, with Keeler at the helm. After three seasons with the varsity, he took a break from coaching (but continued teaching and serving as athletic director).

Keeler, middle, huddles with his team during the 1997 run to Breslin, when the Defenders finished Class D runners-up.“I had to get my priorities right with the Lord,” Keeler said. “I was trying to do too much and lost focus, and it was something that needed to be done. I look back, and it was something that set me up for the rest of my coaching career.”

Keeler returned for the 1990-91 season and has been at the forefront ever since. He has guided the Defenders to six state championships, including last year’s with a victory over Mount Pleasant Sacred Heart in the Division 4 Final. Tri-unity also has won titles in 1996, 2002, 2006, 2011 and 2022, while finishing as Finals runner-up six times. 

Keeler’s teams also have reached the Semifinals 15 times, won 19 Regional championships, 26 District titles and 22 conference championships. His players have filled Class D and Division 4 all-state teams for years, with surely the best-known 2000 grad Chris Kaman – who went on to play at Central Michigan and 13 seasons in the NBA – and Brandon Voorhees, who led Tri-unity to the 2002 title as a senior, went on to CMU and then Park University in Missouri, and played professionally overseas.

“I’m so glad that I’ve been able to just be here this long,” said Keeler, who was inducted into the Basketball Coaches Association of Michigan Hall of Fame in 2016. “I love Tri-unity. My wife taught there, we met there, and my daughters went all the way through and graduated from there, so it's always been a part of my life. There's been so many quality people that have been there along the way.

“I've been very blessed to have had so many quality players and parents and coaches. It’s amazing when I look back at all those that have been a part of the program.”

Keeler, a man with a strong Christian faith, could’ve gone elsewhere during his career, but believed he had a calling at Tri-unity.

“I've had some opportunities to move on and go to different places, but whenever I prayed about it I always thought that this is where the Lord wanted me and that's always my priority,” Keeler said. “I want to please him first, because as a Christian that's my priority. I just thought this is where he placed me, so I’m going to set roots and do the best I can.”

Tri-unity senior guard Keaton Blanker, one of two returning starters on this year’s team, is excited to see his coach reach such a prestigious milestone.

“It’s the perfect scenario for him with this being his last year and getting to 700 wins,” Blanker said. “He’s going to leave his mark, and it’s well deserved. Being a small Division 4 school, he’s helped to put the program on the map and I remember growing up and watching his teams win state titles. I was waiting for the opportunity to play for him so I could help do the same thing.”

While Keeler is grateful for the unbridled success of the program on the court, creating lasting relationships with his players off the court and helping them grow in their faith has been equally gratifying.

Keeler raises the 2002 Class D championship trophy to the cheers of Tri-unity’s supporters. “I know without a doubt that the Lord has blessed our program.” Keeler said. “There are a lot of great coaches out there that are probably better at Xs and Os than I am, but I think I’m a strong motivator and build good relationships with the players and get to know them.

“I let each player know that I want them to grow in their walk with the Lord, and that's where my priority is. To be an influence toward Christ, not away from Christ.” 

Past Tri-unity standout Brent Voorhees, who has been Keeler’s assistant coach the last several years and will succeed him next season, said Keeler has never changed his approach to the game.

“Coming back to coach with him, the one thing that stands out is he doesn't waver on his principles,” Voorhees said. “A lot has changed in the sport in terms of analytics and how coaches attack things, but he has definitely stayed firm in his approach that it’s defense first and he preaches the team aspect. It’s never about an individual.

“He doesn’t let anything off the court distract him from goals. He's really good at keeping the goal in front of the guys. He keeps them focused on the goal of winning state championships  and also becoming great, young Christian men in the community, which is what he stands for and always comes first.”

The Defenders graduated eight players from last year’s team, but Blanker and senior Joey Mellon are back with several newcomers as they bid to send Keeler out with one more title at Breslin Center.

“I enjoy putting them together and getting them to mesh as a team,” Keeler said. “For me, I have learned that defense wins championships. The old adage that offense wins games, but defense wins championships ... I so believe that with all my heart.”

Reporter Dean Holzwarth, a longtime member of the West Michigan media, is also the junior varsity head coach and a varsity assistant for the Tri-unity Christian boys basketball program.

Dean HolzwarthDean Holzwarth has covered primarily high school sports for Grand Rapids-based WOOD-TV for five years after serving at the Grand Rapids Press and MLive for 16 years along with shorter stints at the Ionia Sentinel and WZZM. Contact him at dream100@comcast.net with story ideas for Allegan, Kent and Ottawa counties. 

PHOTOS (Top) Surrounded by celebrating players and assistant coaches (including the author, far right), Tri-unity boys basketball coach Mark Keeler (hand in pocket) enjoys a  moment near the end of last season’s Division 4 championship game. (Middle) Keeler, middle, huddles with his team during the 1997 run to Breslin, when the Defenders finished Class D runners-up. (Below) Keeler raises the 2002 Class D championship trophy to the cheers of Tri-unity’s supporters. (MHSAA file photos.)