Awe Working to Reignite Three Rivers, Bring Best of Past to New-Look Home

By Scott Hassinger
Special for MHSAA.com

September 11, 2024

THREE RIVERS – Jeff Awe had always been content as an assistant during his 30 years coaching high school football.

Southwest CorridorAll that changed in early April when Awe accepted the head varsity position at Three Rivers. Awe had spent 27 of those years as a Wildcats assistant before taking over the program.  

"Becoming a varsity football coach was never on my radar," said Awe, who spent the last three years as head coach of the Wildcats junior varsity, guiding them to an 8-1 record last fall.

Awe felt he could help rejuvenate a program that stumbled to a 1-8 record in 2023 and suffered its first losing season since 2020.

“With the kind of season we had I could see, at least in my mind, exactly what needed to be done to turn this program around,” Awe said. “I wanted to bring some positivity back to Three Rivers football. The timing and circumstances made it the right time to pursue it.”

Awe, who played for and coached under former Three Rivers coaches Scot Shaw, Jeff Zonyk and Tom Foghino – all members of the Michigan High School Football Coaches Association Hall of Fame – has brought back some of that positivity already with increased participation. More than 80 players came out for the sport between the varsity and JV teams.

Three Rivers defeated Charlotte 36-0 in the season opener two weeks ago at newly-renovated Armstrong Field, avenging a 52-22 loss from 2023. The Wildcats are 1-1 overall after losing a hard-fought 10-7 decision Friday at Adrian. Three Rivers hosts 2023 league champ and Regional finalist Niles in Friday's Wolverine Conference opener.

Shaw, coincidently, is currently the head coach at Niles.

Awe played for Shaw, Three Rivers' head coach from 1986-2004, and was a standout receiver and cornerback earning first-team all-conference his senior year.

Three Rivers finished with back-to-back 9-0 records in Awe's freshman and sophomore years. Awe was a starter as a senior on the first Wildcats team to make the playoffs in 1986.

"In my junior year we went 8-1 but lost our last game to Coldwater and didn't make the playoffs under the old system," Jeff Awe recalled. Three Rivers finished the 1986 regular season 8-1 as well on the way to that first playoff berth.

Awe is graduate of Western Michigan University and a long-time science teacher at Three Rivers Middle School. His long-range vision for the football program is to combine the old-school mentality from when Three Rivers was the most physical and disciplined football team every week with new-school principles.

"I want to build a bridge from our youth flag football program all the way up to the varsity level. I want to be able to put a coaching staff in place that can take over the program someday when I am done and keep it going strong," Jeff Awe said.

Three Rivers, mainly a spread offense team for several years, has returned to its old-school I-formation principles. But the passing game will remain a big part of the Wildcats' attack.

"We're going to have multiple looks on both sides of the football. With the way high school football is played now, we have to ready to adjust and adapt every week," he said.

"Right now I want our seniors to have a great year. We're excited and ready to go, and I like the way the summer went. Now we have to win some games and compete against some very good football teams on our schedule."

Awe feels fortunate to have been influenced by a number of great football minds over the course of his career like Zonyk, Foghino, Shaw and J.J. Wagner at Three Rivers, along with Mendon's John Schwartz and the late Bob Critz.

"We all did a lot of good things together. All of those guys taught me a great deal about the game," Awe said.

However, the lessons he learned as a player from Shaw have really stuck with him.

"Scot is a master at motivating his players, getting teams ready mentally, and he knows how to make you feel like a million bucks with just a comment or two. He can get his athletes to run through a wall and do things you thought were impossible,” Awe said. “I loved playing and coaching for him, and now I'll be coaching against him.”

A new video scoreboard complete with a sound system is among new features fans will see this season at Armstrong Field in Three Rivers. Awe worked tirelessly over the summer promoting the Three Rivers football tradition.

"I've worked hard by having former players and coaches who have been successful in life come in and speak to our kids. There is a huge legacy here about what it means to put that Wildcat jersey on. I'm bringing the old nameplates back. The front of the uniform sports the name of the community you play for, and the name on the back is your family," Awe said.

"When you learn how to go out on the field and work hard and be disciplined, those are life lessons these kids will take with them into adulthood and beyond. I want them to understand that whatever number they wear there are people all over the country who once wore that number who are paying attention. They want to see if the individuals on this team are doing the correct things to make themselves successful."

Three Rivers features much more experience on the field than in the past. Brayden Carpenter and Aiden Williams are the lone sophomores on a 38-player varsity roster that features 17 seniors. Senior cornerback Jace Gray and two-way lineman Sam Reynolds, along with junior quarterback Mason Awe (Jeff’s son), have emerged as three of the team’s leaders on and off the field.

Gray, a 5-foot-9, 190-pound linebacker, has 18 tackles over two games after a team-high 12 against Adrian.

"Jace is the heart and soul of our defense. He is incredibly instinctive and has a knack for forcing turnovers,” Jeff Awe said. “He is a big reason we hope to be greatly improved on defense this season.”

Reynolds, a three-year varsity letterman, helps anchor much-improved offensive and defensive lines with his 5-10, 240-pound frame. "Sam is one of our best players and leaders. He is our strongest kid and anchors both sides of our line. We are looking forward to a big year from him," Awe said.

Mason Awe (5-11, 190) completed 4-of-5 passes for 57 yards against Charlotte. "Mason is smart, athletic and one of our leaders on offense. He can make plays with his arm, legs and brain and is a complete player at the quarterback position," Jeff Awe said.

Senior tailback Lamonta Stone leads Three Rivers in rushing with 34 carries for 267 yards and three TDs over those first two games. Other impact players on defense include senior linebackers Tre Rohrer (5-10, 185) with 16 tackles and a fumble recovery, and Landon Moreland with 16 stops.

Senior Max Burg (6-6, 260) is another key returning starter on the Wildcats' offensive line.

Reynolds sees a much different attitude from teammates this season.

"Everyone wants to be at practice this year. Coach Awe has created a camaraderie in our program that hasn't existed for a while,” said Reynolds, who aspires to become a coach and math teacher.

“My varsity experience has helped me with the physicality and the speed of the game. We got a bad taste in our mouth last year and aren't going to settle for a losing season.”

Gray feels he and his teammates are more connected with one another.

"The experience I bring back is valuable, and it gives me an advantage on the field. My strength and senior leadership are factors I hope contribute to us winning more games and making the playoffs," Gray said.

Mason Awe enjoys the special relationship he has as a son of the head coach.

"It's special because off the field I can go home and talk with him about how the practice or game went, the plays and what is working or not working. We have a good relationship, and we think alike on the field," Mason Awe said. "Our team wants to be the toughest and most gritty one out there. That's a trademark of old Three Rivers teams and we want to go back to that. I like being a big part of the offense, making plays and helping the team win. Confidence is a big key coming off last year. It will be the defining factor. This is a strong group, and we've been playing together for a while."

Awe's coaching staff consists of Mitch Walters, Nate Foley, Drew Bosma and Zac Robare at the varsity and JV levels, along with Scott Muffley, Toby Gose and Al Schmucker at the middle school level.

Three Rivers Community Schools superintendent Niki Nash gathers with students, school officials and community members near midfield Aug. 29 to cut the ribbon prior to the first home football game played on newly-renovated Armstrong Field.

Armstrong Field introduces improvements

Three Rivers has played its home football games at Armstrong Field since 1951. Voters approved a bond in 2019 for upgrades to the stadium and the 40-year-old fieldhouse that was built during the early 1980s.

The renovations also included construction of a new weight room at the high school (completed in 2022), along with the installation of a new track, video scoreboard, artificial turf and new gating.

"We compete in the Wolverine Conference where over half of our schools play their football games on artificial turf,” said Three Rivers athletic director Matt Stofer. “It's been a long five years, but it’s cool to see it finished. Our community and alumni, along with our student-athletes have been great about everything, and the stadium looks great."

Finding a safe playing surface and one that could withstand multiple uses were major factors.

"We wanted to find a surface that other schools had a lot of success with. We traveled to and took a look at fields in St. Joseph, Chelsea, Olivet College and some other schools," Stofer added.

The high school soccer teams, band, physical education classes and youth football program also will have access to the facility.

Two of the biggest changes inside the facility are new gating and a new sound system.

"Before the renovations you could just pull into Armstrong Field, and you were right there. You can still drive in, but now you have to physically get out of your car to pay and enter the stadium through one of the two new gates located at the end near the concession stand," Stofer explained. "These changes allow us to lock up the facility now when we need to."

The new video scoreboard, purchased by an anonymous donor, will include a new sound system.

"It's been quite a busy summer,” Stofer said. “We've traveled to Stevensville Lakeshore and up to Holland West Ottawa to work with their video crew in a few training sessions. We're very excited about what we can use it for once we learn everything. Our goal for now is just to get it up and running.”

Scott HassingerScott Hassinger is a contributing sportswriter for Leader Publications and previously served as the sports editor for the Three Rivers Commercial-News from 1994-2022. He can be reached at [email protected] with story ideas for Berrien, Cass, St. Joseph and Branch counties.

PHOTOS: (Top) From left: Three Rivers varsity football coach Jeff Awe and players Mason Awe, Jace Gray and Sam Reynolds. (Middle) A new video scoreboard complete with a sound system is among new features fans will see this season at Armstrong Field in Three Rivers. (Below) Three Rivers Community Schools superintendent Niki Nash gathers with students, school officials and community members near midfield Aug. 29 to cut the ribbon prior to the first home football game played on newly-renovated Armstrong Field. (Top photo by Scott Hassinger; scoreboard and ribbon-cutting photos by Matt Stofer.)

In Memoriam: Tony Coggins (1971-2023)

By Geoff Kimmerly
MHSAA.com senior editor

October 24, 2023

The MHSAA and Holly school communities are grieving this week after the sudden loss of Tony Coggins, a shining light in his educational community and an enthusiastic supporter of school sports as a public address announcer for several of our largest championship events.

But while that cheerful tone has been quieted, it surely will not be forgotten by the many fortunate to enjoy an event in the presence of that voice and the joyfulness he brought into every arena, press box and classroom.

Coggins, 51, died Saturday. He is survived by his wife Kristy and children Emma and Bradlee, among several family and friends from his local and greater sports communities.

Tony CogginsHis career as a PA announcer began during his freshman year of high school in 1985, when his father Dale Coggins – Flushing’s athletic director at the time – couldn’t find anyone else to announce middle school football games. That was 39 years ago, and this fall Tony Coggins was in his 24th announcing at Holly, where he taught and served as an administrator in addition to his role as “Voice of the Holly Bronchos” for football, basketball, baseball, softball, volleyball, competitive cheer and swimming & diving over the years.

Coggins has been a mainstay among MHSAA Finals PA announcers over the last decade in football, basketball, softball and most recently volleyball. He lent his voice to college sports at University of Michigan as well. “Tony was a huge part of our Finals events. It’s hard to imagine it being the same without him,” MHSAA Executive Director Mark Uyl said.

As part of the run-up to the MHSAA public address announcers clinic in 2018, Coggins said this about what drew him to the microphone:

“I have zero athletic ability whatsoever, which is interesting because my father was an all-state running back. But I enjoy being involved, and I've always been the one for history and statistics and knowing what's going on,” Coggins said. “This is a way for me to be involved. It's a way for me to use a talent I've been given; public speaking has always come pretty naturally for me.

“So I worked at my craft to get better. I got better from watching the people around me, from studying the people I like, and the people – if I saw someone I didn’t care for – I'd make a note and say to myself, ‘Don't do that.’ I take feedback from people very personally, and I mean that in a good way. If somebody takes the time to come up and say, ‘You did this well; I think you should change this,’ that means they care about the program also. We all have the same goal in mind, and that's to make the experience good for the high school student and the parents, the fans, that come there.”

Funeral Mass will be celebrated at 11 a.m. Saturday, Oct. 28, at St. John Vianney, 2415 Bagley Street in Flint. There will be visitation from 2-8 p.m. Friday, Oct. 27, at the Swartz Funeral Home, 1225 West Hill Road, and at the church from 10 a.m. Saturday until the time of the Mass.