Coach Taught Athletes to Enjoy Sports
By
Paul Costanzo
Special for MHSAA.com
May 16, 2018
There are to be no ties worn Saturday at the memorial service for George Richardson. He didn't like funerals, so Algonac Muskrats and Michigan State Spartans gear is encouraged.
And while some sadness is inevitable, people should be having fun telling stories of the longtime Algonac coach, who made it his mission to make sure all his athletes – whether in middle school or high school, in cross country, track, basketball or football – enjoyed themselves while under his tutelage.
“He enjoyed life, and he lived it to the fullest,” said Algonac cross country and girls track & field coach Dan Shafer, a longtime friend of Richardson’s. “George would want it to be a happy time, not a sad time. We won’t ever really be able to measure the impact he had, just because it’s so vast and over so many decades. He had a great impact on our community. To say that Algonac will miss him, that’s an understatement.”
Richardson, who was battling cancer, died on April 26. He was 76 years old and is survived by his wife of 50 years, Diane, his two children, Anthony and Lynn, his mother Martha, and his sister, Mother Maria of Jesus. The memorial service will be from 7-9 p.m. at Algonac High School, and the family has asked any expressions of sympathy take form of contributions to the Algonac athletic department.
It’s fitting that even in death Richardson is giving to Algonac athletics, as he gave more than any amount of money could cover during his life.
Richardson, a Detroit native, graduated from Michigan State University in 1963 and spent his first two years out of college teaching in Battle Creek. In 1964, he took a job as a physical education teacher at Algonquin Middle School in Algonac, and he remained in that position until retiring in 1999. He also began coaching in 1964, and his final season as a coach was the spring of 2017 when he coached the middle school boys track & field team at Algonquin.
His coaching duties included football, basketball, cross country and track at various levels.
“He was a guy, and I’ve heard several people say this, he never had a bad thing to say about any kid he taught or coached,” said Shafer, who began coaching at Algonac in 1977. “He loved kids and loved working with kids, and the kids loved him back.”
One of the main reasons the athletes loved Richardson was his way of making practices fun while still preparing them to succeed in their sport.
“He’s very motivating, but he makes sure not to push the young kids too far,” said 2016 Algonac graduate Morgan Beadlescomb, a four-time MHSAA Finals champion in cross country and track. “He really focuses on teaching his athletes to enjoy running rather than being serious competitors at 11 years old, making sure they don’t burn out. He was very, very good at making all of us enjoy running. All the cross country kids loved running. We’d end practice sometimes and play two-hand touch football. We were doing little things you wouldn’t expect, and we all enjoyed it and didn’t really know we were working out.”
His approach helped feed athletes into the high school programs who were ready and excited to compete.
“We had a lot of success in track and cross country, and that’s something he should get a lot of credit for,” Shafer said. “He got them enthused about the sport, but didn’t run them to death to the point they were hating it. He really pushed that enthusiasm for the sport. Winning is great, but improving and having fun, that’s the key. Those kids would come out because they liked cross country in middle school, and because they liked track in middle school. He knew his stuff, too. He could coach all the events.”
Without Richardson, Algonac’s middle school cross country program may not have continued to exist. Shafer said that when the funding for the coaching position was cut in the 1990s, Richardson continued doing it for free to keep the program alive.
“He was a very giving person,” Shafer said. “I haven’t heard anybody say a negative word about him.”
Beadlescomb, who won the MHSAA Division 2 cross country titles in 2014 and 2015, and the MHSAA Division 2 1,600 meter titles in 2015 and 2016, now runs at Michigan State. Shafer said Richardson was always very proud of Beadlescomb, and that he had alerted him to the future star when Beadlescomb was just a sixth grader.
“George called me the first day of middle school practice; he said right from the get go, ‘I think he said he’s going to be your best runner ever,’” Shafer said.
Richardson and Beadlescomb have kept in touch, and Beadlescomb said they last talked a little more than a month ago.
“He stayed in touch, even when I was in college, and that was also something special,” Beadlescomb said. “He was always very supportive. I feel like he had some influence on everybody. He was their coach in one way or another.”
Even when he wasn’t coaching, Richardson was a constant presence at Algonac athletic events, whether it be standing along the fence during football games or volunteering his time at a track or cross country meet.
He was always there for Algonac, and while Shafer said he doesn’t know how many people will show up for the memorial service, he expects it will be a special night.
One person who will be there is Beadlescomb, who said he wouldn’t miss it despite being in the most crucial part of his track season at MSU.
“He’s the reason that I’m at Michigan State,” Beadlescomb said. “He’s the reason that I’m running competitively, essentially. I owe it all to him. He’s the reason that I’m able to run and still like to run. It’s important to me. I definitely need to be there.”
Paul Costanzo served as a sportswriter at The Port Huron Times Herald from 2006-15, including three years as lead sportswriter, and prior to that as sports editor at the Hillsdale Daily News from 2005-06. He can be reached at [email protected] with story ideas for Genesee, Lapeer, St. Clair, Sanilac, Huron, Tuscola, Saginaw, Bay, Arenac, Midland and Gladwin counties.
PHOTO: Coach George Richardson, far right and back row, takes a photo with his 2016 Algonquin Middle School boys track & field team. (Photo courtesy of the Algonac athletic department.)
Keeler Approaching Milestone Win Amid Final Season of Legendary Tri-unity Career
By
Dean Holzwarth
Special for MHSAA.com
December 18, 2024
WYOMING – Mark Keeler has spent four decades coaching boys basketball at Tri-unity Christian High School.
And while he has many stories that he shares often, one of his favorites comes from the beginnings of the program.
“We didn't have bleachers in our gym when I first started,” Keeler said. “I would make my boys set several rows of chairs up so people could watch our games. And then they eventually added bleachers that were donated by the church.”
Keeler’s teams have been filling up the bleachers since he took the reins for the 1983-84 season, and he has built the program into one of the most successful in the state.
Now, as he leads his team through the opening month of his 38th and final campaign, Keeler is nearing a rare milestone only achieved by a few. He is expected to soon become the fourth coach in MHSAA history to reach 700 wins.
Tri-unity is 3-1 this winter, making Keeler a combined 697-217 coaching the Defenders. Roy Johnston is the winningest coach in state boys basketball history with 833 victories earned during stints at Yale, Howell and Beaverton before retiring in March. He is followed by longtime River Rouge coach Lofton Greene (728) and Clarkston’s Dan Fife (703).
“It's a statement of longevity with these men,” Keeler said. “All three of them were very successful at the schools they were at and most of them spent a long time at one school, just like I’m doing now. I’ve never coached anywhere but Tri-unity, and that is quite a privilege to have been a part of this school.”
Keeler reached 697 wins with last week’s nonconference victory over Wyoming Kelloggsville and can move closer to the milestone with another Friday night against Grandville Calvin Christian. The Defenders then play East Grand Rapids and Grand Rapids West Catholic, respectively, at the Cornerstone University Holiday Classic at the end of the month.
Keeler, who retired from a 40-year teaching career two years ago, started coaching in 1983-84 when Tri-unity had only an eighth and ninth-grade team. After two seasons of playing subvarsity, the school formed its varsity team for the start of the 1985-86 season, with Keeler at the helm. After three seasons with the varsity, he took a break from coaching (but continued teaching and serving as athletic director).
“I had to get my priorities right with the Lord,” Keeler said. “I was trying to do too much and lost focus, and it was something that needed to be done. I look back, and it was something that set me up for the rest of my coaching career.”
Keeler returned for the 1990-91 season and has been at the forefront ever since. He has guided the Defenders to six state championships, including last year’s with a victory over Mount Pleasant Sacred Heart in the Division 4 Final. Tri-unity also has won titles in 1996, 2002, 2006, 2011 and 2022, while finishing as Finals runner-up six times.
Keeler’s teams also have reached the Semifinals 15 times, won 19 Regional championships, 26 District titles and 22 conference championships. His players have filled Class D and Division 4 all-state teams for years, with surely the best-known 2000 grad Chris Kaman – who went on to play at Central Michigan and 13 seasons in the NBA – and Brandon Voorhees, who led Tri-unity to the 2002 title as a senior, went on to CMU and then Park University in Missouri, and played professionally overseas.
“I’m so glad that I’ve been able to just be here this long,” said Keeler, who was inducted into the Basketball Coaches Association of Michigan Hall of Fame in 2016. “I love Tri-unity. My wife taught there, we met there, and my daughters went all the way through and graduated from there, so it's always been a part of my life. There's been so many quality people that have been there along the way.
“I've been very blessed to have had so many quality players and parents and coaches. It’s amazing when I look back at all those that have been a part of the program.”
Keeler, a man with a strong Christian faith, could’ve gone elsewhere during his career, but believed he had a calling at Tri-unity.
“I've had some opportunities to move on and go to different places, but whenever I prayed about it I always thought that this is where the Lord wanted me and that's always my priority,” Keeler said. “I want to please him first, because as a Christian that's my priority. I just thought this is where he placed me, so I’m going to set roots and do the best I can.”
Tri-unity senior guard Keaton Blanker, one of two returning starters on this year’s team, is excited to see his coach reach such a prestigious milestone.
“It’s the perfect scenario for him with this being his last year and getting to 700 wins,” Blanker said. “He’s going to leave his mark, and it’s well deserved. Being a small Division 4 school, he’s helped to put the program on the map and I remember growing up and watching his teams win state titles. I was waiting for the opportunity to play for him so I could help do the same thing.”
While Keeler is grateful for the unbridled success of the program on the court, creating lasting relationships with his players off the court and helping them grow in their faith has been equally gratifying.
“I know without a doubt that the Lord has blessed our program.” Keeler said. “There are a lot of great coaches out there that are probably better at Xs and Os than I am, but I think I’m a strong motivator and build good relationships with the players and get to know them.
“I let each player know that I want them to grow in their walk with the Lord, and that's where my priority is. To be an influence toward Christ, not away from Christ.”
Past Tri-unity standout Brent Voorhees, who has been Keeler’s assistant coach the last several years and will succeed him next season, said Keeler has never changed his approach to the game.
“Coming back to coach with him, the one thing that stands out is he doesn't waver on his principles,” Voorhees said. “A lot has changed in the sport in terms of analytics and how coaches attack things, but he has definitely stayed firm in his approach that it’s defense first and he preaches the team aspect. It’s never about an individual.
“He doesn’t let anything off the court distract him from goals. He's really good at keeping the goal in front of the guys. He keeps them focused on the goal of winning state championships and also becoming great, young Christian men in the community, which is what he stands for and always comes first.”
The Defenders graduated eight players from last year’s team, but Blanker and senior Joey Mellon are back with several newcomers as they bid to send Keeler out with one more title at Breslin Center.
“I enjoy putting them together and getting them to mesh as a team,” Keeler said. “For me, I have learned that defense wins championships. The old adage that offense wins games, but defense wins championships ... I so believe that with all my heart.”
Reporter Dean Holzwarth, a longtime member of the West Michigan media, is also the junior varsity head coach and a varsity assistant for the Tri-unity Christian boys basketball program.
Dean Holzwarth has covered primarily high school sports for Grand Rapids-based WOOD-TV for five years after serving at the Grand Rapids Press and MLive for 16 years along with shorter stints at the Ionia Sentinel and WZZM. Contact him at [email protected] with story ideas for Allegan, Kent and Ottawa counties.
PHOTOS (Top) Surrounded by celebrating players and assistant coaches (including the author, far right), Tri-unity boys basketball coach Mark Keeler (hand in pocket) enjoys a moment near the end of last season’s Division 4 championship game. (Middle) Keeler, middle, huddles with his team during the 1997 run to Breslin, when the Defenders finished Class D runners-up. (Below) Keeler raises the 2002 Class D championship trophy to the cheers of Tri-unity’s supporters. (MHSAA file photos.)