Coopology: The Study of Being Rowdy

February 8, 2013

By Geoff Kimmerly
Second Half editor

ZEELAND – Trent Courtright’s voice was gone, and his face paint mostly had washed away by the end of Friday’s Zeeland East boys basketball game against Muskegon Mona Shores.

He predicted he’d sleep well that night, reveling in another Chix victory and the part he and his classmates played by cheering them on.

It was just another night in “The Coop,” home of Zeeland East’s raucous student cheering section.

“We had a lot of fun out there. We love supporting our guys. It’s all worth it for the Coop,” Courtright said. “We try to keep the intensity up no matter what the score is. We try to keep all the fans in the game.

“We just try to support our guys as much as we can and be as loud as we can.”

Mission accomplished.

Nearly filling a section of stands seemingly cut out of the gym wall just for them, Zeeland East’s students stood roughly 250 strong during Friday’s MHSAA Battle of the Fans II visit. The Coop was the fourth stop on the MHSAA BOTF tour, following Frankenmuth, Vandercook Lake and Ann Arbor Gabriel Richard. The final trip, to Buchanan, is Friday, with voting on the MHSAA Facebook page to begin Feb. 19. The winner will be announced Feb. 22 on Second Half.

Don’t plan on the Coop taking any breaks until then, or for the rest of the season.

Be it during a halftime dance-off or sprints down the sideline after every Chix 3-pointer, just about every member of the Coop spent almost all 70 minutes of Friday’s game jumping, dancing, clapping, singing and chanting.

“If you go to a basketball game and you’re not a basketball fan, we want you to still be entertained,” senior Dan Rebhan said.

“There are a lot of pauses in basketball games, and football games too. We always try to fill those with a cheer, a little chaos – there’s been a couple dances, too.”

The Coop has been a Zeeland East tradition for a number of years, but has built toward this crescendo especially during the last three.

Coop leaders know they’re making an impression because of the comments they’ve received.

After a game at Grand Rapids South Christian in early December – when the traveling Coop was far outnumbered by the home student fans – Zeeland East’s students were greeted after by South Christian parents who applauded them for matching and at times exceeding the volume of the home crowd.

During another game this season, Holland Christian students answered another opposing student section by chanting, “The Coop was better.”

 “Our whole community backs us.  I was at the gas station the other day in Holland, and there were two people in front of me that didn’t know me, and they were like, ‘Did you see that Zeeland East student section?  They were pretty sweet.  I think we should go over and watch one of their games,’” Courtright said. “And I was like (nodding my head and smiling).”

Zeeland East athletic director Tim Ritsema met with the section leaders at the beginning of the school year and told them about his experience as part of the Holland High student section in 1985-86. Ritsema explained that this year’s Coop belonged to these seniors, and it was up to them to make the most of it.

If a class was going to raise the Coop to elite status, these seniors made sense to take that challenge. Back when they were in junior high – and often to the surprise of opposing fans – Elzinga and some classmates would paint up and root on their middle school basketball teams. When Zeeland East finished Class B boys basketball runner-up in 2009, Rebhan and a few of his eighth-grade friends snuck into Breslin Center with high school student tickets, finally getting their first taste of being part of the Coop.

When the Battle of the Fans II was announced early this fall, Ritsema forwarded the information to Coop leaders and told them they should give it a shot.

All seven main leaders play sports – football, baseball, golf and track. The Coop is like their winter sport, and has allowed them to form friendships with classmates they didn’t necessarily know well before.

Zeeland East’s students have developed another tradition over the last two years that they fully expect to continue long after this group of leaders is gone.

The High Five Hallway started during the fall of 2012 as something funny done by a few of the seniors, who on football game days would give each other high fives and yell while intersecting in the hallway that leads to the doors and pathway between Zeeland East and Zeeland West, which sits adjacent to the Chix campus.

Students at the schools share classes throughout the day, so often a number of them are crossing between the two schools. Beginning during football season this fall, Rebhan on game days would re-enter East after his classes at West and begin a 10-second countdown. East students in the High Five Hallway would arrange in two lines facing each other, and spend about two minutes of the eight-minute break high-fiving each other while traveling the winding corridor.

It’s said there’s no drama in the Coop, just plenty of camaraderie. It starts in the High Five Hallway. Could it end with a Battle of the Fans championship banner?

“I was dating a girl from (Zeeland) West and I went over to her house the day after the East-West game. Her dad was talking to me about the Coop for like an hour,” Elzinga said. “He didn’t mention a thing about the game, except for that we won.  I was like, ‘West played really well,’ and he said “Yeah, and you guys looked like you were having a lot fun.’”

Subway is a sponsor of this season's Battle of the Fans II contest. 

PHOTO: (Top) The 250-member Coop takes its place in the end zone bleachers during Friday's game against Muskegon Mona Shores.  (Middle) Trent Courtright (#14) leads the Coop in one of its many in-game cheers.  (Video Above) The High Five Hallway, as captured by students, before its Feb. 5 basketball game.  (Photos courtesy of Kurt Van Koevering, Zeeland Record.)

BOTF X: West's Creatures Filling Bleachers with Support for Titans Teams

By Geoff Kimmerly
MHSAA.com senior editor

February 11, 2022

TRAVERSE CITY – The Bleacher Creatures have been waiting for this.

Of course, students everywhere were aching for some signs of normalcy over the last many months. But what’s that looked like at Traverse City West this school year?

Something like 400 students showing up to a Tuesday night nonleague basketball game/dance show/drumline concert/Valentine’s Day extravaganza reminiscent of gameday experiences Bleacher Creatures have enjoyed during decade-plus run as one of the state’s top student cheering sections.

“I think we’re all just so eager to get back at it after a year of pretty much constant disappointment because we just constantly want to be at games, and pick the themes and just be in that community and we couldn’t,” West junior Ella Boivin said. “Now that we’re back, we have such a good group of people. We just have so much energy. We just want to put it out there and have great school spirit.”

That’s turned into the biggest student sections anyone remembers at volleyball matches, a crew for home and road soccer games, a major turnout for wrestling and even some support at the ski hill – on top of the usual football and basketball gatherings. “It’s not just a thing where our school is having a game, we should just go,” senior Hattie Holmes said. “Everyone wants to be here.”

The MHSAA visited West and its Bleacher Creatures as the final stop on this year’s Battle of the Fans X finalists tour, taking in the Titans’ Feb. 8 boys basketball game against Ludington. This was our fourth visit to West, which won BOTF V in 2016. Midland Dow hosted the first of this year’s visits Jan. 28, and Buchanan was the second stop Feb. 4. Public voting begins on the MHSAA's social media channels Monday, with the BOTF X winner announced Feb. 18 on Second Half.

Below is our highlight reel and 10 “X Factors” from our trip to Traverse City West.

1. Battle Plan

As noted, Tuesday’s theme added some serious pink and red to West’s usual green and gold home court. Red and silver pompoms were another festive touch, as was the red flowery loveseat hauled in to become part of the first row. The Boys Dance Team – a collection of 20 “protégés” under the tutelage of trained dancer Boivin – performed at halftime, and the drumline provided a hard-hitting soundtrack including coordination with one of the section’s traditional cheers.

2. Jammin' in the Stands

An estimate of 400 students at Tuesday’s game is not an exaggeration. In fact, it might be light. We’ve been to West a number of times, as noted above, and this easily was the largest section we’ve seen – and perhaps can only be rivaled by Rockford’s showing during the first BOTF in 2012.

3. Follow the Leaders

Student life at West is driven in part by its Student Senate, made up of seven representatives from each of grades 9-12 who meet for a class daily. The Senate is charged with usual student government duties – mostly planning social and community service events – but also directs the student section. Input from all four classes is anticipated and appreciated – the most popular theme night of the year was thought up by a sophomore – and senators from every class give the group the ability to have leaders comfortably reach out to peers their own age. The leaders we met with Tuesday also represented seven sports, including senior Will Gaston taking the court with the boys basketball team that night and his football teammate Kale Cerny who helped organize those sections before playing in front of them in the fall.

Traverse City West student section4. It’s About Making Connections

Senior Henry Melcher was stunned earlier this year when, while asking a group of students if they were coming to an upcoming game, they replied that they thought they needed to be officially invited to be part of the Creatures. In the past, it was thought the section was made up of students from just certain social circles, but “I think this year that idea has been thrown away,” senior Patrick Guiney said. “We talk to every single person about games, and no matter what we encourage them to go – ‘If you’ve never been to a game before, try it out.’” Newbies figure things out quickly. “Most of our chants are pretty simple,” he added, “but they’re also really energetic.”

5. We Have History

The Creatures date the start of their section to 2007-08 and the student governor that school year. When West won BOTF V, the governor (who leads the Senate) was senior Cooper Kirby – who last school year was a teaching and coaching assistant at West, and he connected with Guiney and others as they sought to restoke the section after the COVID-induced break. Mission accomplished. Among highlights we've enjoyed every time we've visited: The drumline chant with “We Are The Creatures” – especially toward the end of games when it’s either crunch time or time to celebrate – is one of the most memorable we’ve encountered over our decade of BOTF travels.

6. Make the Most of Media

The Creatures utilize the normal social media channels, like many successful sections. But senators also do a ton of random, go-up-to-people public relations and promotions – “PR’ing” was one of the buzzwords of our visit. Guiney takes it up a notch by giving the section its own in-house media. A soccer player during the fall, he began interviewing teammates and posting those segments, and has branched out into interviewing members of the student section and even non-sports groups like the theater cast. Those kinds of connections – especially giving a voice to the variety of teams/groups and students from all four grades -– help make a school of 1,600 students feel more close-knit.

7. Down to a Science

Setting this all up takes about 10 minutes of class time each day – senators pick a theme, plan to “PR” it, talk about additional details, and then everyone jumps into their roles (decorators, promoters, etc.). The system is set up well to connect with constituents – again, with leaders from every grade, students know which senators to go to with questions. And they also know to get there early – Holmes said friends show up at 5 p.m. for 7 p.m. games to make sure they get close to the front.

8. House of Cards

No, not the Netflix drama. This House of Cards describes the Creatures’ favorite theme of 2021-22 so far, a first-time “Vegas” night for football Homecoming that saw a massive and fashionable turnout as students rolled in "dripped out" elegantly in gowns, suits and other formal wear. As referred to above, that theme was thought up by a sophomore – and providing ideas is an open-ended process. A list hangs in the Senate classroom that’s open for anyone’s contributions – and as of the weekend stretched about 50 ideas long.  

9. Everywhere They Go, People Want to Know

Senior Zack Featherstone is the governor, and he’s been asked by multiple other schools’ student leaders how West gets such a turnout. “The first time I got asked that question, I had no idea how to answer,” Featherstone said. “But I think it evolved into when we (as leaders) emit the energy of going to these games, having fun and just being very crazy and having a good time, it spreads to other people and they eventually want to go.”

10. The Right Way

As inviting as the Creatures are, they aren’t tolerant of fans who don’t want to follow decorum. Again, the large number of leaders spread among all four grades is key when it comes to keeping everyone on the right page. “We do not let anything disrespectful happen in our section because it completely ruins everyone’s fun,” Boivin said. “It doesn’t matter what team you’re on.”

The Battle of the Fans X finalists tour is complete. Public voting on the MHSAA’s social media channels starts Tuesday come back to Second Half for details – and the champion will be announced Feb. 18.

PHOTOS (Top) Traverse City West's "Bleacher Creatures" enjoy one of many rowdy moments during Tuesday's boys basketball game against Ludington. (Middle) The Creatures provided a blast of pink and red for their Valentine's Day theme night. (Photos by Alan Newton/Newton Photography; click for more from this BOTF visit.)