BOTF X: West's Creatures Filling Bleachers with Support for Titans Teams

By Geoff Kimmerly
MHSAA.com senior editor

February 11, 2022

TRAVERSE CITY – The Bleacher Creatures have been waiting for this.

Of course, students everywhere were aching for some signs of normalcy over the last many months. But what’s that looked like at Traverse City West this school year?

Something like 400 students showing up to a Tuesday night nonleague basketball game/dance show/drumline concert/Valentine’s Day extravaganza reminiscent of gameday experiences Bleacher Creatures have enjoyed during decade-plus run as one of the state’s top student cheering sections.

“I think we’re all just so eager to get back at it after a year of pretty much constant disappointment because we just constantly want to be at games, and pick the themes and just be in that community and we couldn’t,” West junior Ella Boivin said. “Now that we’re back, we have such a good group of people. We just have so much energy. We just want to put it out there and have great school spirit.”

That’s turned into the biggest student sections anyone remembers at volleyball matches, a crew for home and road soccer games, a major turnout for wrestling and even some support at the ski hill – on top of the usual football and basketball gatherings. “It’s not just a thing where our school is having a game, we should just go,” senior Hattie Holmes said. “Everyone wants to be here.”

The MHSAA visited West and its Bleacher Creatures as the final stop on this year’s Battle of the Fans X finalists tour, taking in the Titans’ Feb. 8 boys basketball game against Ludington. This was our fourth visit to West, which won BOTF V in 2016. Midland Dow hosted the first of this year’s visits Jan. 28, and Buchanan was the second stop Feb. 4. Public voting begins on the MHSAA's social media channels Monday, with the BOTF X winner announced Feb. 18 on Second Half.

Below is our highlight reel and 10 “X Factors” from our trip to Traverse City West.

1. Battle Plan

As noted, Tuesday’s theme added some serious pink and red to West’s usual green and gold home court. Red and silver pompoms were another festive touch, as was the red flowery loveseat hauled in to become part of the first row. The Boys Dance Team – a collection of 20 “protégés” under the tutelage of trained dancer Boivin – performed at halftime, and the drumline provided a hard-hitting soundtrack including coordination with one of the section’s traditional cheers.

2. Jammin' in the Stands

An estimate of 400 students at Tuesday’s game is not an exaggeration. In fact, it might be light. We’ve been to West a number of times, as noted above, and this easily was the largest section we’ve seen – and perhaps can only be rivaled by Rockford’s showing during the first BOTF in 2012.

3. Follow the Leaders

Student life at West is driven in part by its Student Senate, made up of seven representatives from each of grades 9-12 who meet for a class daily. The Senate is charged with usual student government duties – mostly planning social and community service events – but also directs the student section. Input from all four classes is anticipated and appreciated – the most popular theme night of the year was thought up by a sophomore – and senators from every class give the group the ability to have leaders comfortably reach out to peers their own age. The leaders we met with Tuesday also represented seven sports, including senior Will Gaston taking the court with the boys basketball team that night and his football teammate Kale Cerny who helped organize those sections before playing in front of them in the fall.

Traverse City West student section4. It’s About Making Connections

Senior Henry Melcher was stunned earlier this year when, while asking a group of students if they were coming to an upcoming game, they replied that they thought they needed to be officially invited to be part of the Creatures. In the past, it was thought the section was made up of students from just certain social circles, but “I think this year that idea has been thrown away,” senior Patrick Guiney said. “We talk to every single person about games, and no matter what we encourage them to go – ‘If you’ve never been to a game before, try it out.’” Newbies figure things out quickly. “Most of our chants are pretty simple,” he added, “but they’re also really energetic.”

5. We Have History

The Creatures date the start of their section to 2007-08 and the student governor that school year. When West won BOTF V, the governor (who leads the Senate) was senior Cooper Kirby – who last school year was a teaching and coaching assistant at West, and he connected with Guiney and others as they sought to restoke the section after the COVID-induced break. Mission accomplished. Among highlights we've enjoyed every time we've visited: The drumline chant with “We Are The Creatures” – especially toward the end of games when it’s either crunch time or time to celebrate – is one of the most memorable we’ve encountered over our decade of BOTF travels.

6. Make the Most of Media

The Creatures utilize the normal social media channels, like many successful sections. But senators also do a ton of random, go-up-to-people public relations and promotions – “PR’ing” was one of the buzzwords of our visit. Guiney takes it up a notch by giving the section its own in-house media. A soccer player during the fall, he began interviewing teammates and posting those segments, and has branched out into interviewing members of the student section and even non-sports groups like the theater cast. Those kinds of connections – especially giving a voice to the variety of teams/groups and students from all four grades -– help make a school of 1,600 students feel more close-knit.

7. Down to a Science

Setting this all up takes about 10 minutes of class time each day – senators pick a theme, plan to “PR” it, talk about additional details, and then everyone jumps into their roles (decorators, promoters, etc.). The system is set up well to connect with constituents – again, with leaders from every grade, students know which senators to go to with questions. And they also know to get there early – Holmes said friends show up at 5 p.m. for 7 p.m. games to make sure they get close to the front.

8. House of Cards

No, not the Netflix drama. This House of Cards describes the Creatures’ favorite theme of 2021-22 so far, a first-time “Vegas” night for football Homecoming that saw a massive and fashionable turnout as students rolled in "dripped out" elegantly in gowns, suits and other formal wear. As referred to above, that theme was thought up by a sophomore – and providing ideas is an open-ended process. A list hangs in the Senate classroom that’s open for anyone’s contributions – and as of the weekend stretched about 50 ideas long.  

9. Everywhere They Go, People Want to Know

Senior Zack Featherstone is the governor, and he’s been asked by multiple other schools’ student leaders how West gets such a turnout. “The first time I got asked that question, I had no idea how to answer,” Featherstone said. “But I think it evolved into when we (as leaders) emit the energy of going to these games, having fun and just being very crazy and having a good time, it spreads to other people and they eventually want to go.”

10. The Right Way

As inviting as the Creatures are, they aren’t tolerant of fans who don’t want to follow decorum. Again, the large number of leaders spread among all four grades is key when it comes to keeping everyone on the right page. “We do not let anything disrespectful happen in our section because it completely ruins everyone’s fun,” Boivin said. “It doesn’t matter what team you’re on.”

The Battle of the Fans X finalists tour is complete. Public voting on the MHSAA’s social media channels starts Tuesday come back to Second Half for details – and the champion will be announced Feb. 18.

PHOTOS (Top) Traverse City West's "Bleacher Creatures" enjoy one of many rowdy moments during Tuesday's boys basketball game against Ludington. (Middle) The Creatures provided a blast of pink and red for their Valentine's Day theme night. (Photos by Alan Newton/Newton Photography; click for more from this BOTF visit.)

BOTF Candidates Share Battle Strategy

January 29, 2014

By Geoff Kimmerly
Second Half editor

The 2014 Battle of the Fans tour picks up again Friday following a two-week break after an opening visit to reigning champion Buchanan on Jan. 17.

In case you missed it, the bar is set high for those hoping to unseat The Herd as BOTF champion. But there is plenty of opportunity to meet the challenge – if contenders keep in mind some key reminders below from those that didn’t advance to this winter’s championship round.

We’ve learned during three years of Battles of the Fans that our student sections come up with ideas we’d never have imagined ourselves. But the best are rooted in some of the following core values, as shown from six schools that just missed this year's finalists cut:

(Click to watch our playlist of all entries submitted for BOTF III.)

Take pride

There’s a reason St. Joseph nearly made this year’s BOTF finals – the Bear Den is no joke. Many in number. United in purpose. And as its contest entry describes, all in for Bear Pride.

Most BOTF candidates film their entry videos at home games, where they get the biggest crowds. But the Bears filmed at least part of theirs on the road – at rival Stevensville Lakeshore, where the turnout appeared equally strong.

Bear Pride is about a lot of things, leaders told us. Our favorite? “Bear Pride is always cheering, even if we’re losing.” We couldn’t agree more.

Plant your roots

We had a great time visiting Petoskey's Blue Crew when it was a finalist during our inaugural BOTF in 2012, and the Crew continues to do things the right way – starting with respect.

Petoskey’s section has a blast singing along with one of the best pep bands we’ve seen and cheering on their classmates while keeping things always positive. 

Get everyone involved

Bay City John Glenn filmed its application video during an America-themed game, which on its own is a sure unity-builder.

But its section leader also noted that the Bobcats players dress to the section’s themes on game nights, with boys coach Dale Clyde joining in as well.

And John Glenn gets an additional nod for a cool addition to the national anthem – the section created a giant paper American flag (see right) that it flew proudly.

Tune in to the game

A big part of BOTF is reminding students sections what their role should be. We want them to have a great time cheering on their classmates, while keeping in mind that the game being played is the main attraction.

That’s not an issue in Marlette, where fans’ focus is clearly on the home team.

Students gather on their section of sideline to create a tunnel as players enter the floor, wear T-shirts supporting their favorites, and boast “the loudest cheers you haven’t heard in years.” We’re not sure what that means, but we’re sure it’s a good thing.  

Be original

Mancelona is a BOTF finalist in the making.

The Ironmen have the right ingredients – many of their 282 students attending games, a Twitter presence to keep students informed (@DuerksTurks) and leaders to keep everyone organized as they seek to “do our thing; get rowdy.”

What takes a BOTF candidate to the next level is originality, and at Mancelona that starts with our favorite new section name. Duerk’s Turks is a spin-off of the last name of boys basketball coach Rick Duerksen, who just happens to own a turkey farm. Simple, but out of the box. Well done, Turks.  

Extra Credit: Get behind your community

We learned about Ann Arbor Gabriel Richard’s “Masquerade for Mott” when the Fighting Irish were among BOTF finalists in 2013. We continue to hear great things about student sections getting involved in their communities, and Gabriel’s Richard’s Masquerade is one of our favorite ideas.

The Irish reserve a week of games to raise money for the C.S. Mott Children’s Hospital at the University of Michigan. Although last week’s frigid weather led to some postponements and rescheduling to finish this year’s Masquerade off later this season, the original schedule had the Irish dressing as super heroes for their Jan. 20 hockey game against Riverview Gabriel Richard at U-M’s Yost Arena, then jungle animals or in leopard/zebra prints for the “Welcome to the Jungle” Tuesday night girls basketball game.

Friday’s boys varsity basketball game against Detroit Catholic Central (to be made up Feb. 10) was to be an all-out Masquerade with a prize for the best costume – with DCC students also involved.

Those two schools raised $5,000 together during the 2013 Masquerade, on top of creating a spirit week of sorts to heat things up in the middle of an otherwise icy winter.


Next up on the BOTF tour is Bridgman, followed by a visit to Frankfort on Monday, Traverse City West on Feb. 7 and our finale Feb. 14 at Beaverton. 

Remember, vote for your favorite of the finalists on the MHSAA FacebookTwitter and Instagram pages from Feb. 18-20. This year’s winner will be announced Feb. 21 and recognized during the Boys Basketball Semifinals, March 21 at Michigan State University’s Breslin Center. 

The Battle of the Fans is sponsored in part by the United Dairy Industry of Michigan.

PHOTOS: (Top) Clockwise, Mancelona's Duerk's Turks keep in touch on Twitter, Ann Arbor Gabriel Richard fans dress up for Christmas Night, Marlette fans wear shirts supporting their favorite players and St. Joseph students take their show on the road at Stevensville Lakeshore. (Middle) Bay City John Glenn students form a flag during a recent singing of the national anthem. (Below) Gabriel Richard students dress up for another theme night, this time bringing the beach to Ann Arbor.