![Jon Ross](/sites/default/files/2021-02/210222_Ross_2H.jpg)
Ross Named Broadcast & Media Coordinator
By
Geoff Kimmerly
MHSAA.com senior editor
February 19, 2021
Jon Ross, bringing vast experience in video production and after working both as television media and in media relations, has been added to the Michigan High School Athletic Association staff as broadcast & media coordinator, a role in which he’ll focus primarily on video production, day-to-day efforts by the MHSAA Network and other communications duties.
Ross, who began at the MHSAA in late December, is taking on many of the duties formerly handled by John Johnson, who retired Dec. 18 after 33 years as communications director and then director of broadcast properties.
Ross’s variety of past experiences already have served the MHSAA well during his first weeks in his new position. In addition to generating “This Week in High School Sports” played on more than 100 radio stations statewide and the “MHSAA Minute” produced weekly with State Champs! Sports Network, Ross stepped in almost immediately to direct MHSAA Network broadcasts of Fall playoffs that were restarted in January and worked with FOX Sports Detroit for its production of the 8 and 11-Player Football Finals during Jan. 16 and Jan. 22-23, respectively.
“Jon has been a wonderful addition to our team,” MHSAA Executive Director Mark Uyl said. “His background in video production will serve the MHSAA well, and he’s done an outstanding job jumping in mid-stream with our Final fall tournaments being completed in January followed by an immediate move to winter events. Jon is a terrific addition to the MHSAA team.”
Ross began his media career in June 1999 at the first of three television sports department stops, a string that concluded with his tenure as a reporter and anchor from 2002-05 for WILX in Lansing.
Most recently, Ross served from Feb. 2018 until this past December as a communications representative and senior editor for the Michigan Office of Highway Safety Planning, for which he helped manage development of statewide campaigns including “Click It Or Ticket” and “Drive Sober, Get Pulled Over.” In addition to content creation, Ross worked in media relations including as occasional spokesperson for the OHSP, along with managing budgets and execution of federally-funded campaigns and serving as chairperson of the 2019 Michigan Traffic Safety Summit which drew nearly 500 attendees.
At the MHSAA, Ross’s responsibilities also will include providing content for the Association’s websites including the fan-focused Second Half, managing MHSAA.tv and eventually media credentialing and other on-site communications functions at MHSAA events.
“My time working in sports never seemed like work, and I’m excited for the opportunity to be part of what the MHSAA is building as it continues to expand coverage especially with video and other digital ventures,” Ross said. “I’ve known John Johnson going back to my time in the media, and I can appreciate even more now the work he did in making the MHSAA a national leader in promoting school athletics. I hope my experiences will help us build on what he created as we continue to engage more with our schools and specifically athletes, coaches, officials and families to tell our story.”
Ross was born in Escanaba and is a 1995 graduate of Saginaw Heritage High School and 1999 graduate of Michigan State University, where he earned a bachelor’s degree in journalism with specialty in kinesiology.
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Task Force to Promote Multi-Sport Experience
January 14, 2016
By Geoff Kimmerly
Second Half editor
Noting growing concerns for the health risks to young people who specialize too early and narrowly on a single sport, the Michigan High School Athletic Association is creating a task force to work throughout 2016 on promoting the benefits of multi-sport participation.
The task force is expected to develop strategies and tactics for the MHSAA and its member schools to deliver to coaches, athletes and parents that will demonstrate the high risks and limited rewards of early and intense focus on a single sport. A January 2017 campaign launch is anticipated.
The task force will be small in number but consist of both administrators and coaches who represent the diversity of schools and communities in Michigan. Their discussions will be monitored by MHSAA communications staff, who will be designing tactics to implement the ideas and initiatives that the task force discusses.
“For years it seemed educators were alone in promoting the multi-sport experience as the best for young people,” MHSAA Executive Director John E. “Jack” Roberts said. “Rather suddenly, these voices have been joined by high-profile coaches and athletes and supported by a growing body of research.
“Major college football coaches, members of the USA Women’s World Cup Soccer championship team, Hall of Fame pitcher John Smoltz, PGA golfer Jordan Spieth and others demonstrate to us that the multi-sport experience is the healthiest and happiest way to participate in youth sports.”
More than 40 national and international sports organizations have joined a movement called “Project Play” which advocates the multi-sport experience as the safer, healthier and happier sports participation journey. The task force also will benefit from its relationship with the Institute for the Study of Youth Sports at Michigan State University and with Sparrow Health Systems.
“The risks of over-specialization in sports – that is, a focus too early and too intense on a single sport – are greater than all other youth sports health risks combined,” Roberts added. “They need at least as much attention as we’ve brought to reducing the risks of heat stroke, cardiac episodes and concussions.”