![Jon Ross](/sites/default/files/2021-02/210222_Ross_2H.jpg)
Ross Named Broadcast & Media Coordinator
By
Geoff Kimmerly
MHSAA.com senior editor
February 19, 2021
Jon Ross, bringing vast experience in video production and after working both as television media and in media relations, has been added to the Michigan High School Athletic Association staff as broadcast & media coordinator, a role in which he’ll focus primarily on video production, day-to-day efforts by the MHSAA Network and other communications duties.
Ross, who began at the MHSAA in late December, is taking on many of the duties formerly handled by John Johnson, who retired Dec. 18 after 33 years as communications director and then director of broadcast properties.
Ross’s variety of past experiences already have served the MHSAA well during his first weeks in his new position. In addition to generating “This Week in High School Sports” played on more than 100 radio stations statewide and the “MHSAA Minute” produced weekly with State Champs! Sports Network, Ross stepped in almost immediately to direct MHSAA Network broadcasts of Fall playoffs that were restarted in January and worked with FOX Sports Detroit for its production of the 8 and 11-Player Football Finals during Jan. 16 and Jan. 22-23, respectively.
“Jon has been a wonderful addition to our team,” MHSAA Executive Director Mark Uyl said. “His background in video production will serve the MHSAA well, and he’s done an outstanding job jumping in mid-stream with our Final fall tournaments being completed in January followed by an immediate move to winter events. Jon is a terrific addition to the MHSAA team.”
Ross began his media career in June 1999 at the first of three television sports department stops, a string that concluded with his tenure as a reporter and anchor from 2002-05 for WILX in Lansing.
Most recently, Ross served from Feb. 2018 until this past December as a communications representative and senior editor for the Michigan Office of Highway Safety Planning, for which he helped manage development of statewide campaigns including “Click It Or Ticket” and “Drive Sober, Get Pulled Over.” In addition to content creation, Ross worked in media relations including as occasional spokesperson for the OHSP, along with managing budgets and execution of federally-funded campaigns and serving as chairperson of the 2019 Michigan Traffic Safety Summit which drew nearly 500 attendees.
At the MHSAA, Ross’s responsibilities also will include providing content for the Association’s websites including the fan-focused Second Half, managing MHSAA.tv and eventually media credentialing and other on-site communications functions at MHSAA events.
“My time working in sports never seemed like work, and I’m excited for the opportunity to be part of what the MHSAA is building as it continues to expand coverage especially with video and other digital ventures,” Ross said. “I’ve known John Johnson going back to my time in the media, and I can appreciate even more now the work he did in making the MHSAA a national leader in promoting school athletics. I hope my experiences will help us build on what he created as we continue to engage more with our schools and specifically athletes, coaches, officials and families to tell our story.”
Ross was born in Escanaba and is a 1995 graduate of Saginaw Heritage High School and 1999 graduate of Michigan State University, where he earned a bachelor’s degree in journalism with specialty in kinesiology.
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22nd WISL Conference Set for Feb. 7-8
January 13, 2016
By Geoff Kimmerly
Second Half editor
The first, largest and longest-running program of its type in the country, the Michigan High School Athletic Association’s Women In Sports Leadership Conference will take place Feb. 7-8 at the Crowne Plaza Lansing West.
The 22nd edition of the conference will feature three keynote speakers and a variety of workshops. The program annually attracts upwards of 500 participants, most of them high school female student-athletes. High school students, coaches and administrators are invited to register on the MHSAA Website.
Cost is $50 for students and $60 for adults, not including lodging for those intending to stay overnight in Lansing. A registration form for lodging also is available on the MHSAA Website.
The theme for this WISL Conference is “Lead: I Can & I Will” – and the opening address by U.S. Olympian Allison Schmitt will focus on believing in oneself and achieving goals. Schmitt graduated from Canton High School in 2008 and went on to win 11 NCAA Division I championships at the University of Georgia and a combined six medals over the 2008 and 2012 Olympics, including individual gold in the 200-meter freestyle in 2012 in London. She also experienced depression after her second Olympics, and now speaks on the subject and how she’s worked to compete again at the elite level.
Former University of Michigan basketball player Nicole Emblad – a two-time Academic All-American now studying at the university’s medical school – will speak on the role of a leader and the importance of teamwork and team-building at the WISL Banquet during the evening of Feb. 7. After a standout basketball career at St. Ignace that included leading her team to the Class C title in 2011, Emblad was a two-time captain for the Wolverines and graduated as the program’s career leader with 133 games played with 82 wins. She earned a bachelor’s degree in biopsychology, cognition and neuroscience.
Michigan State University women’s basketball coach Suzy Merchant will speak on leading through “Vision, Values, Voice” during the morning of Feb. 8. Merchant is in her ninth season at MSU after previously coaching at Eastern Michigan University and Saginaw Valley State University and serving as a captain while a player at Central Michigan. Merchant has led the Spartans to Big Ten Conference titles in 2010-11 and 2013-14 and finishes of third place or higher in six of the last seven seasons. She earned a bachelor’s degree at CMU and a master’s at SVSU after starring in three sports at Traverse City High School.
Workshops offered during the conference include topics on coaching, teaching and learning leadership, sports nutrition and injury prevention, promoting team chemistry, multi-sport participation and the roles and responsibilities of captains. A complete itinerary is available on the MHSAA Website.
The WISL Banquet will include the presentation of this year’s Women In Sports Leadership Award. The winner will be announced later this month.
Follow the #WISL hashtag on Twitter to learn more about the conference’s activities.