'Check-in Champ' App Rewards Fans
January 10, 2017
By Geoff Kimmerly
Second Half editor
The Michigan High School Athletic Association and SuperFanHigh, a leading fan loyalty and engagement company, have launched a mobile app that will allow students, faculty, alumni, community members and all fans to earn prizes and college scholarships by showing support for high school basketball teams.
To participate, fans simply need to download the “Check-in Champ” app for free from the Apple iTunes or Google Play online stores and then check in at high school girls and boys basketball games they are attending this season. SuperFanHigh will track these check-ins and provide standings of fans who attend the most events statewide beginning Tuesday, Jan. 10. Fans “checking in” accrue points toward prizes including a total of $5,000 in college scholarships sponsored by MI Student Aid.
“The ‘Check-in Champ’ contest provides an exciting opportunity for our schools to promote their regular-season girls and boys basketball games,” MHSAA Executive Director John E. “Jack” Roberts said. “We’re eager to see how this will build more excitement at games, both during the regular season and the MHSAA tournament, and we’re appreciative of MI Student Aid for adding significant incentive for students and their families who support their classmates and communities.”
For the remainder of this Michigan high school boys and girls basketball season, fans who attend games will earn points. When registering on the app, fans must select their favorite school. Schools will be divided by Class: A, B, C and D. A $3,000 scholarship will be awarded to the fan who earns the most points overall across all four classes, and $500 scholarships will be awarded to fans who earn the most points in each class.
Only student fans will be eligible to use the college scholarships; however, fans who are not students may still compete for the scholarships and designate them for specific students should they win the contest. All fans, including those who are not students, will be able to earn app “badges” as they accrue points, and the top 100 point-getters will receive shirts printed to celebrate their accomplishment in the contest.
“We are excited about partnering with the MHSAA to launch this new app,” said Anne Wohlfert, Director of the Student Financial Services Bureau at the Michigan Department of Treasury. “We are pleased to offer $5,000 in scholarship dollars to the students who attend the most games. This joint venture aligns with our goals to provide high school students and their families with student financial resources and information.”
The app provides other information for students and fans including their selected schools’ boys and girls basketball team schedules, MHSAA news and an opportunity to share photos through a ‘fan cam.’ Participants may accrue bonus points by answering MHSAA basketball trivia questions and promoting their “check-ins” on social media.
SuperFanHigh is a division of its parent company, SuperFanU and provides fan experiences for more than 300 high schools and colleges/universities across the country. The company is leading the market in developing innovative platforms that allow the communication and marketing between students/fans and schools to be more engaging and efficient.
“We know that our partnership with MHSAA will yield lots of excitement this year across the state of Michigan,” says Kayla Mount, co-founder and COO of SuperFanU.
Task Force to Promote Multi-Sport Experience
January 14, 2016
By Geoff Kimmerly
Second Half editor
Noting growing concerns for the health risks to young people who specialize too early and narrowly on a single sport, the Michigan High School Athletic Association is creating a task force to work throughout 2016 on promoting the benefits of multi-sport participation.
The task force is expected to develop strategies and tactics for the MHSAA and its member schools to deliver to coaches, athletes and parents that will demonstrate the high risks and limited rewards of early and intense focus on a single sport. A January 2017 campaign launch is anticipated.
The task force will be small in number but consist of both administrators and coaches who represent the diversity of schools and communities in Michigan. Their discussions will be monitored by MHSAA communications staff, who will be designing tactics to implement the ideas and initiatives that the task force discusses.
“For years it seemed educators were alone in promoting the multi-sport experience as the best for young people,” MHSAA Executive Director John E. “Jack” Roberts said. “Rather suddenly, these voices have been joined by high-profile coaches and athletes and supported by a growing body of research.
“Major college football coaches, members of the USA Women’s World Cup Soccer championship team, Hall of Fame pitcher John Smoltz, PGA golfer Jordan Spieth and others demonstrate to us that the multi-sport experience is the healthiest and happiest way to participate in youth sports.”
More than 40 national and international sports organizations have joined a movement called “Project Play” which advocates the multi-sport experience as the safer, healthier and happier sports participation journey. The task force also will benefit from its relationship with the Institute for the Study of Youth Sports at Michigan State University and with Sparrow Health Systems.
“The risks of over-specialization in sports – that is, a focus too early and too intense on a single sport – are greater than all other youth sports health risks combined,” Roberts added. “They need at least as much attention as we’ve brought to reducing the risks of heat stroke, cardiac episodes and concussions.”