'Check-in Champ' App Rewards Fans
January 10, 2017
By Geoff Kimmerly
Second Half editor
The Michigan High School Athletic Association and SuperFanHigh, a leading fan loyalty and engagement company, have launched a mobile app that will allow students, faculty, alumni, community members and all fans to earn prizes and college scholarships by showing support for high school basketball teams.
To participate, fans simply need to download the “Check-in Champ” app for free from the Apple iTunes or Google Play online stores and then check in at high school girls and boys basketball games they are attending this season. SuperFanHigh will track these check-ins and provide standings of fans who attend the most events statewide beginning Tuesday, Jan. 10. Fans “checking in” accrue points toward prizes including a total of $5,000 in college scholarships sponsored by MI Student Aid.
“The ‘Check-in Champ’ contest provides an exciting opportunity for our schools to promote their regular-season girls and boys basketball games,” MHSAA Executive Director John E. “Jack” Roberts said. “We’re eager to see how this will build more excitement at games, both during the regular season and the MHSAA tournament, and we’re appreciative of MI Student Aid for adding significant incentive for students and their families who support their classmates and communities.”
For the remainder of this Michigan high school boys and girls basketball season, fans who attend games will earn points. When registering on the app, fans must select their favorite school. Schools will be divided by Class: A, B, C and D. A $3,000 scholarship will be awarded to the fan who earns the most points overall across all four classes, and $500 scholarships will be awarded to fans who earn the most points in each class.
Only student fans will be eligible to use the college scholarships; however, fans who are not students may still compete for the scholarships and designate them for specific students should they win the contest. All fans, including those who are not students, will be able to earn app “badges” as they accrue points, and the top 100 point-getters will receive shirts printed to celebrate their accomplishment in the contest.
“We are excited about partnering with the MHSAA to launch this new app,” said Anne Wohlfert, Director of the Student Financial Services Bureau at the Michigan Department of Treasury. “We are pleased to offer $5,000 in scholarship dollars to the students who attend the most games. This joint venture aligns with our goals to provide high school students and their families with student financial resources and information.”
The app provides other information for students and fans including their selected schools’ boys and girls basketball team schedules, MHSAA news and an opportunity to share photos through a ‘fan cam.’ Participants may accrue bonus points by answering MHSAA basketball trivia questions and promoting their “check-ins” on social media.
SuperFanHigh is a division of its parent company, SuperFanU and provides fan experiences for more than 300 high schools and colleges/universities across the country. The company is leading the market in developing innovative platforms that allow the communication and marketing between students/fans and schools to be more engaging and efficient.
“We know that our partnership with MHSAA will yield lots of excitement this year across the state of Michigan,” says Kayla Mount, co-founder and COO of SuperFanU.
22nd WISL Conference Set for Feb. 7-8
January 13, 2016
By Geoff Kimmerly
Second Half editor
The first, largest and longest-running program of its type in the country, the Michigan High School Athletic Association’s Women In Sports Leadership Conference will take place Feb. 7-8 at the Crowne Plaza Lansing West.
The 22nd edition of the conference will feature three keynote speakers and a variety of workshops. The program annually attracts upwards of 500 participants, most of them high school female student-athletes. High school students, coaches and administrators are invited to register on the MHSAA Website.
Cost is $50 for students and $60 for adults, not including lodging for those intending to stay overnight in Lansing. A registration form for lodging also is available on the MHSAA Website.
The theme for this WISL Conference is “Lead: I Can & I Will” – and the opening address by U.S. Olympian Allison Schmitt will focus on believing in oneself and achieving goals. Schmitt graduated from Canton High School in 2008 and went on to win 11 NCAA Division I championships at the University of Georgia and a combined six medals over the 2008 and 2012 Olympics, including individual gold in the 200-meter freestyle in 2012 in London. She also experienced depression after her second Olympics, and now speaks on the subject and how she’s worked to compete again at the elite level.
Former University of Michigan basketball player Nicole Emblad – a two-time Academic All-American now studying at the university’s medical school – will speak on the role of a leader and the importance of teamwork and team-building at the WISL Banquet during the evening of Feb. 7. After a standout basketball career at St. Ignace that included leading her team to the Class C title in 2011, Emblad was a two-time captain for the Wolverines and graduated as the program’s career leader with 133 games played with 82 wins. She earned a bachelor’s degree in biopsychology, cognition and neuroscience.
Michigan State University women’s basketball coach Suzy Merchant will speak on leading through “Vision, Values, Voice” during the morning of Feb. 8. Merchant is in her ninth season at MSU after previously coaching at Eastern Michigan University and Saginaw Valley State University and serving as a captain while a player at Central Michigan. Merchant has led the Spartans to Big Ten Conference titles in 2010-11 and 2013-14 and finishes of third place or higher in six of the last seven seasons. She earned a bachelor’s degree at CMU and a master’s at SVSU after starring in three sports at Traverse City High School.
Workshops offered during the conference include topics on coaching, teaching and learning leadership, sports nutrition and injury prevention, promoting team chemistry, multi-sport participation and the roles and responsibilities of captains. A complete itinerary is available on the MHSAA Website.
The WISL Banquet will include the presentation of this year’s Women In Sports Leadership Award. The winner will be announced later this month.
Follow the #WISL hashtag on Twitter to learn more about the conference’s activities.