Radio Raves
March 23, 2012
You wouldn’t think that radio would be found on a list of bold new communication ideas, but sometimes what’s old is new again. And effective.
The National Federation of State High School Associations (NFHS) and the National Interscholastic Athletic Administrators Association (NIAAA) are providing public service announcements to all the nation’s radio stations. The MHSAA distributed CDs of the PSAs to Michigan’s 293 radio stations in January.
Each CD has four PSAs. And each PSA ends with the message: “High school sports – a winning part of a complete education.”
One month after our distribution of the CDs, Michigan ranked in the top five states in terms of the number of airings and the estimated monetary value of the airtime.
To hear these messages, click here and look for the Participate & Succeed logo.
My Privilege
June 29, 2018
The National Federation of State High School Associations is at this moment conducting its 99th Annual Summer Meeting in Chicago, the city where the organization was born almost a century ago.
For all but seven months of the past 62 of these 99 years, there has been a John Roberts as one of the NFHS member state association executives – my dad in Wisconsin for nearly 30 years, and I in Michigan for 32.
I attended my first NFHS Summer Meeting when I was eight years old. Five of us in an un-air-conditioned family sedan drove nearly the full length of US Highway 41 from Wisconsin to Miami Beach at the southern tip of Florida.
My younger sister learned to swim there. My older sister found a boyfriend there. And I guess I discovered my life’s work there.
A life’s work from which I will retire this summer.
Including those on the job today, there have been just 324 individuals who have ever served as full-time chief executives of the NFHS member high school associations. Just 324 who appreciate the pressures and the opportunities of this work the way my dad and I have.
These jobs are precious gifts and a rich blessing ... unusually rare opportunities to serve and influence students, schools and society.
For years I’ve concluded most of my correspondence with the phrase, “It’s a privilege to serve you.” I’ve meant it.