Radio Raves
March 23, 2012
You wouldn’t think that radio would be found on a list of bold new communication ideas, but sometimes what’s old is new again. And effective.
The National Federation of State High School Associations (NFHS) and the National Interscholastic Athletic Administrators Association (NIAAA) are providing public service announcements to all the nation’s radio stations. The MHSAA distributed CDs of the PSAs to Michigan’s 293 radio stations in January.
Each CD has four PSAs. And each PSA ends with the message: “High school sports – a winning part of a complete education.”
One month after our distribution of the CDs, Michigan ranked in the top five states in terms of the number of airings and the estimated monetary value of the airtime.
To hear these messages, click here and look for the Participate & Succeed logo.
Leading with Heart
June 26, 2018
“I hope you have thick skin.”
Those were my mother’s first words when I informed her in 1986 that I would become the executive director of the Michigan High School Athletic Association. Mother spoke from experience, being married to the executive director of the Wisconsin Interscholastic Athletic Association from 1957 through 1985. She witnessed how consistent and cruel criticism can be toward those administering a competitive enterprise which almost daily declares winners and losers by virtue of time, distance or score.
The past 32 years have shaded my hair and softened my waist; and while the years have also toughened my hide, they have not hardened my heart. From the very first days until now, I’ve led with my heart and exposed my passion and convictions.
I do not apologize that I’ve placed greater importance on character building than skills development. On team over individual. On the needs of the 99 percent of participants over desires of the one percent of elite athletes. On subvarsity programs. On junior high/middle school students.
On practice, more than competition. On the regular season, more than postseason tournaments. On multi-sport participation. On leadership training. On sportsmanship. On coaches education, especially with respect to health and safety.
There will always be calls for more ... longer seasons, additional games, more distant travel, larger trophies. More necessary are the voices that recall the mission of competitive sports within schools, recite the core values of educational athletics, and work to reclaim the proper place of sports in schools and of school sports in society.
I believe that under-regulated competition leads to excesses, but properly conducted and controlled competitive sports is good for students, schools and society; and I believe a life devoted to coaching or administering such a program is a life well lived.