Radio Raves
March 23, 2012
You wouldn’t think that radio would be found on a list of bold new communication ideas, but sometimes what’s old is new again. And effective.
The National Federation of State High School Associations (NFHS) and the National Interscholastic Athletic Administrators Association (NIAAA) are providing public service announcements to all the nation’s radio stations. The MHSAA distributed CDs of the PSAs to Michigan’s 293 radio stations in January.
Each CD has four PSAs. And each PSA ends with the message: “High school sports – a winning part of a complete education.”
One month after our distribution of the CDs, Michigan ranked in the top five states in terms of the number of airings and the estimated monetary value of the airtime.
To hear these messages, click here and look for the Participate & Succeed logo.
Challenging Change
January 2, 2014
Everywhere we turn, we hear or read that things ought to change because, well . . . “The times are changing.”
How we raise children, how we educate students, how we work and worship . . . everything is subject to change, we’re told, because “times change.”
I suppose if we had evidence that the changes made in previous decades, because “It’s the 80s” or “It’s the New Millennium,” had really improved our world, I might be more taken with change for change’s sake today. But I see little evidence of stronger families, better schools, more fulfilling work or more faithful congregations today than in previous decades. Rather, I see a world in worse shape in many ways, even in the only part of that world where I have any expertise: sports.
One of the problems of youth sports today is the over-programming of our kids. A superficial comparison with youth sports of 2014 vs. 1964 reveals that today we have many more well-organized leagues in many more sports for many more kids than 50 years ago. They have better facilities, equipment and uniforms. They have coaches and officials and even boards of directors to hear the complaints and protests.
By contrast, in the 1960s there were just a few organized leagues in a few sports for a few kids; but even those kids spent most of their playing time in pickup games where they chose up sides, set the ground rules, and made the calls themselves. They settled arguments on the spot. They had to bring their own equipment, and take care of it. And if the ball went out of play, they had to hunt for it until they found it; because a lost ball meant not only that the game was over, it might also have meant the entire season was over.
When did kids learn more from youth sports: in the 1960s world of pickup games they managed for themselves, or in the more recent world of adult-directed travel teams and tournaments and trophies? Just because “times are changing,” should we program out all that was good about youth sports 50 years ago?
Of course not. Which is why those in our schools who want more and more contests for younger and younger grade levels must be cautious. It is possible to get too much of a good thing, and to get a good thing too soon.