Radio Raves
March 23, 2012
You wouldn’t think that radio would be found on a list of bold new communication ideas, but sometimes what’s old is new again. And effective.
The National Federation of State High School Associations (NFHS) and the National Interscholastic Athletic Administrators Association (NIAAA) are providing public service announcements to all the nation’s radio stations. The MHSAA distributed CDs of the PSAs to Michigan’s 293 radio stations in January.
Each CD has four PSAs. And each PSA ends with the message: “High school sports – a winning part of a complete education.”
One month after our distribution of the CDs, Michigan ranked in the top five states in terms of the number of airings and the estimated monetary value of the airtime.
To hear these messages, click here and look for the Participate & Succeed logo.
Tournament Talk
December 30, 2013
As educators reconsider the grade level that school sports will begin to serve younger students and tweak the contest limitations for junior high/middle school students, they will not be able to avoid tournament talk.
Although middle school and even elementary school tournaments exist in many states, only a very small number of our constituents in Michigan promote the idea of statewide tournaments for junior high/middle school students.
A larger group of our constituents sees a place for MHSAA sponsored and conducted tournaments confined to smaller geographic areas. Something special – different than a regular-season event – but nothing spectacular. Modest travel and trophies.
A still larger group opposes this idea. Some people are opposed on a philosophical or educational basis – e.g., that it’s too early an age to promote competition to this extent and likely to interfere with the educational mission of schools. Other people oppose these regional tournaments for financial reasons – lacking adequate funds to fully fund high school programs, they cannot fathom how more funds can be spent on an expanded junior high/middle school sports program.
It is hard to see any increased expenditure on junior high/middle school sports – on programs for students before the 7th and 8th grades or for more contests for 7th- and 8th-graders – as an investment in the future of high school sports; but it is. The earlier we grab the attention of students and their parents and the more we expose them to the pure purposes and educational philosophies of school sports, the healthier our high school programs will be.
It is in the broad, deep roots of junior high/middle school programs that the branches of high school sports will flourish.