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Radio Raves

March 23, 2012

You wouldn’t think that radio would be found on a list of bold new communication ideas, but sometimes what’s old is new again.  And effective.

The National Federation of State High School Associations (NFHS) and the National Interscholastic Athletic Administrators Association (NIAAA) are providing public service announcements to all the nation’s radio stations.  The MHSAA distributed CDs of the PSAs to Michigan’s 293 radio stations in January.

Each CD has four PSAs.  And each PSA ends with the message:  “High school sports – a winning part of a complete education.”

One month after our distribution of the CDs, Michigan ranked in the top five states in terms of the number of airings and the estimated monetary value of the airtime.

 To hear these messages, click here and look for the Participate & Succeed logo.

Football Follies

October 7, 2014

Notice reached the MHSAA office of a so-called “2014 Michigan Youth Football Classic” that invites youth league teams to “a great weekend of youth tackle football.” For $450 per team, youth football teams will bang bodies for two days – Nov. 8 and 9 – with each team guaranteed at least three games. Three!
No level of football but this – for the youngest players who have the most vulnerable skulls – allows the idiocy of three games in a weekend. Most limit competition to a maximum of one game in a week!
In my opinion, this isn’t a football classic. It’s child abuse.
I wish the foolishness would stop there, but even an organization called USA Football seems to have lost its head. Initially and mostly with funding from the NFL, USA Football was focused on teaching youth football coaches and players safe blocking and tackling techniques. Good.
But now this pseudo-national governing body for amateur football is planning events for various age groups that will extend tackle football practices and games throughout what used to be an off-season. Multiple competitions in tackle football are scheduled for high school age players in January, February and July of 2015.
At a time when professional, college, school and Pop Warner football are all reducing contact during practices in-season, USA Football wants to expand the contact experience out of season. It makes about as much sense as three games in a weekend.