Radio Raves
March 23, 2012
You wouldn’t think that radio would be found on a list of bold new communication ideas, but sometimes what’s old is new again. And effective.
The National Federation of State High School Associations (NFHS) and the National Interscholastic Athletic Administrators Association (NIAAA) are providing public service announcements to all the nation’s radio stations. The MHSAA distributed CDs of the PSAs to Michigan’s 293 radio stations in January.
Each CD has four PSAs. And each PSA ends with the message: “High school sports – a winning part of a complete education.”
One month after our distribution of the CDs, Michigan ranked in the top five states in terms of the number of airings and the estimated monetary value of the airtime.
To hear these messages, click here and look for the Participate & Succeed logo.
Bowl Games Are Bad
October 6, 2014
A misguided marketing firm is trying again, this time attempting to bribe schools and state high school associations to bend or break their rules. A national media chain is trumpeting the plan to give some legs to its foolish national rankings. So there is some buzz about the plan, but no brains.
At a time when concerns rage for excessive head contact and concussions in football, no responsible party would for a single second think seriously about adding more football practices or games for school-age players.
Well before late December, high school football has ended, and winter sports are well underway with practices and competition that are far more important than several more weeks of practice and another game of football.
How could we ever allow one team to have an extra month more of football practice than all others? How is that fair to all the other football teams?
The answer is that it’s not fair to the football programs of other schools; it’s not fair to the other sports at the school involved; and it’s not healthy for the football players involved.