Radio Raves

March 23, 2012

You wouldn’t think that radio would be found on a list of bold new communication ideas, but sometimes what’s old is new again.  And effective.

The National Federation of State High School Associations (NFHS) and the National Interscholastic Athletic Administrators Association (NIAAA) are providing public service announcements to all the nation’s radio stations.  The MHSAA distributed CDs of the PSAs to Michigan’s 293 radio stations in January.

Each CD has four PSAs.  And each PSA ends with the message:  “High school sports – a winning part of a complete education.”

One month after our distribution of the CDs, Michigan ranked in the top five states in terms of the number of airings and the estimated monetary value of the airtime.

 To hear these messages, click here and look for the Participate & Succeed logo.

Leadership Road

May 22, 2015

Earlier this month, the small portion of Michigan voters who bothered to vote at all resoundingly rejected the so-called road fix – Proposal One. It was no surprise, and provides at least these two leadership lessons.

First, people expect their designated leaders to lead. From everything I’ve read, heard and felt personally, voters were upset that their elected officials could not or would not fix our state’s crumbling roads and bridges. They punted; and the voters punted the ball right back to the people they expect to have the wisdom and will to craft and compromise their way to workable solutions to tough problems.

The second lesson is that people expect straightforward solutions. Again, there is every indication that Proposal One was too complicated and a far more comprehensive package than people could comprehend. By trying to do more than fix roads and bridges, the proposal wasn’t able to get the support needed to do anything at all.

The creativity and courage to prepare and promote the most direct remedy for road repair is a top issue for the State of Michigan. Taxpayers of the state want their elected officials to run an offense to move the ball across the goal line, with little razzle-dazzle and no punts. 

That’s the preferred and probably necessary approach for addressing the major problems of any enterprise, including ours.