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Radio Raves

March 23, 2012

You wouldn’t think that radio would be found on a list of bold new communication ideas, but sometimes what’s old is new again.  And effective.

The National Federation of State High School Associations (NFHS) and the National Interscholastic Athletic Administrators Association (NIAAA) are providing public service announcements to all the nation’s radio stations.  The MHSAA distributed CDs of the PSAs to Michigan’s 293 radio stations in January.

Each CD has four PSAs.  And each PSA ends with the message:  “High school sports – a winning part of a complete education.”

One month after our distribution of the CDs, Michigan ranked in the top five states in terms of the number of airings and the estimated monetary value of the airtime.

 To hear these messages, click here and look for the Participate & Succeed logo.

Risky Business

May 19, 2015

At a time when efforts to promote student-athlete health and safety are more obviously than ever at the top of our daily to-do list, it may seem ill-advised to suggest that kids need more danger in their lives. But they do! And that’s the point of 50 Dangerous Things (You Should Let Your Children Do) by Penguin Books.
From mastering the perfect somersault (#3) to melting glass (#47), and from climbing a tree (#28) to walking home from school (#18), authors Gever Tulley and Julie Spiegler demonstrate two obvious but often overlooked points: (1) that most of us learn by doing; and (2) that a sterile, bubble-wrapped world teaches us less than one in which we are allowed to play with fire (#45).
After-school sports and activities provide safe and supervised danger. A place to learn new skills, meet different people, perform under pressure and test one’s limits. A supervised place to engage in life before going out in the less supervised real world.