Radio Raves
March 23, 2012
You wouldn’t think that radio would be found on a list of bold new communication ideas, but sometimes what’s old is new again. And effective.
The National Federation of State High School Associations (NFHS) and the National Interscholastic Athletic Administrators Association (NIAAA) are providing public service announcements to all the nation’s radio stations. The MHSAA distributed CDs of the PSAs to Michigan’s 293 radio stations in January.
Each CD has four PSAs. And each PSA ends with the message: “High school sports – a winning part of a complete education.”
One month after our distribution of the CDs, Michigan ranked in the top five states in terms of the number of airings and the estimated monetary value of the airtime.
To hear these messages, click here and look for the Participate & Succeed logo.
It’s Change, Not Status
January 5, 2016
When I see a professional sports team install a scoreboard that is more expensive than the total of the interscholastic athletic budgets of the two dozen high schools closest to that stadium, I gripe.
When I see a half-dozen medical professionals scamper out to attend to an injured college football player, and then watch a local high school junior varsity soccer game where no medical professional is present, I grieve.
But in spite of these dispiriting moments, I never wish that my life’s work had been at those higher levels. Long ago I was impressed by the statement that we should measure impact by change, not by status.
It is at the school sports level, much more than at so-called higher levels, that lives are changed. No glitz. No glamour. Just huge results, with limited resources.