Radio Raves
March 23, 2012
You wouldn’t think that radio would be found on a list of bold new communication ideas, but sometimes what’s old is new again. And effective.
The National Federation of State High School Associations (NFHS) and the National Interscholastic Athletic Administrators Association (NIAAA) are providing public service announcements to all the nation’s radio stations. The MHSAA distributed CDs of the PSAs to Michigan’s 293 radio stations in January.
Each CD has four PSAs. And each PSA ends with the message: “High school sports – a winning part of a complete education.”
One month after our distribution of the CDs, Michigan ranked in the top five states in terms of the number of airings and the estimated monetary value of the airtime.
To hear these messages, click here and look for the Participate & Succeed logo.
Not Good Enough
January 1, 2016
Good is never good enough.
When Frank Lloyd Wright was asked to choose his best project, he replied – in his 80s – “My next one.”
As we turn the page from 2015 to 2016, we are content that 2015 was a good year when several large, even transformative projects were initiated and some completed.
But 2016 must be better. The challenges to educational athletics will be tougher, and the needs for serving and supporting school sports will be greater.
Good will not be good enough in 2016. Our next year must be our best year.