Radio Raves
March 23, 2012
You wouldn’t think that radio would be found on a list of bold new communication ideas, but sometimes what’s old is new again. And effective.
The National Federation of State High School Associations (NFHS) and the National Interscholastic Athletic Administrators Association (NIAAA) are providing public service announcements to all the nation’s radio stations. The MHSAA distributed CDs of the PSAs to Michigan’s 293 radio stations in January.
Each CD has four PSAs. And each PSA ends with the message: “High school sports – a winning part of a complete education.”
One month after our distribution of the CDs, Michigan ranked in the top five states in terms of the number of airings and the estimated monetary value of the airtime.
To hear these messages, click here and look for the Participate & Succeed logo.
Yin and Yang
November 15, 2016
The essential skill in the ancient yet still practiced art of paper cutting is to be able to make a single cut that will remove what is unwanted and retain what is needed. The Chinese phrase "yin and yang" captures the meaning ... that which is simultaneously disconnected and connected.
There is a similar art to leading modern day interscholastic athletics, where the top task is simultaneously to protect and promote school sports. Preventing what will damage the pure essence of the interscholastic brand while at the same time promoting the experience for players and spectators.
As the Michigan High School Athletic Association steps up efforts to promote attendance and enhance the spectator experience at local and statewide school-sponsored athletic events, the MHSAA must also be intentional to avoid or discard that which will poison the underlying educational purpose of the events.
As the National Federation of State High School Associations launches its #MyReasonWhy campaign, it must do the same. What we believe and what we do must remain connected.