Radio Raves
March 23, 2012
You wouldn’t think that radio would be found on a list of bold new communication ideas, but sometimes what’s old is new again. And effective.
The National Federation of State High School Associations (NFHS) and the National Interscholastic Athletic Administrators Association (NIAAA) are providing public service announcements to all the nation’s radio stations. The MHSAA distributed CDs of the PSAs to Michigan’s 293 radio stations in January.
Each CD has four PSAs. And each PSA ends with the message: “High school sports – a winning part of a complete education.”
One month after our distribution of the CDs, Michigan ranked in the top five states in terms of the number of airings and the estimated monetary value of the airtime.
To hear these messages, click here and look for the Participate & Succeed logo.
Big Ten TV
November 11, 2016
The Big Ten Conference likes to say it "appreciates" high school football within its footprint; but the evidence is otherwise.
First, in 2010 the Big Ten adopted a "bye week" to stretch its scheduling that pushed the final game of the Big Ten regular season – with its great rivalries, including Michigan v. Ohio State – to the day on which the high school Football Finals have been scheduled in Michigan for more than three decades. A periodic problem became an every-year plague.
Now the Big Ten has announced it will play and televise games on Friday nights; and in its first year of this new deal, Michigan State will play at Northwestern in a televised game on Friday night, Oct. 27 – the first night of the MHSAA Football Playoffs all across our state.
So, in 2017 we can thank the Big Ten for damaging the first as well as the last weekend of our high school Football Playoffs.
The Big Ten's reaction? "We are only playing six games on Friday nights. It could have been much worse."
I expect it will get worse. The greed of college sports knows no limits.