Priming the Pump
November 28, 2014
Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.
The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.
That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).
Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.
The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.
Brilliant Blend
May 24, 2016
This month’s featured multi-sport student-athlete is well known to the Michigan High School Athletic Association staff, having served for two years on the MHSAA’s Student Advisory Council.
Greta Wilker is concluding her senior year at Belding High School. She’s Valedictorian, and will have earned 16 varsity letters by the time she wears her graduation cap and gown.
Greta is Sports Illustrated’s Athlete-of-the-Month for May, and she is brilliant in SI’s video tribute.
Her softball coach, whom she calls her “second mom,” has helped Greta learn how to move seamlessly from mistakes to successes. An art teacher has taught her that excellence, not perfection, is the healthier life goal.
But from all we have seen and heard, perfection is the word that comes to mind when reviewing the kind of experience school sports has provided Greta. Not every contest was a victory; not every season was a championship. It has been a brilliant blend of successes and failures and wins and losses that work together in school sports to help form healthy, happy adults.