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Priming the Pump

November 28, 2014

Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.

The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.

That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).

Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.

The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.

What is Educational Athletics?

May 20, 2016

In an effort to be even better at something the Michigan High School Athletic Association already does well, MHSAA staff spent four hours with the leader of the Massachusetts Interscholastic Athletic Association, Bill Gaine, who is one of the nation’s most passionate advocates for teaching people what “educational athletics” means and how to actually educate students through school sports.

Here is how the MIAA answers the question: “What is educational athletics?”

  • Interscholastic athletic competition is an extension of the classroom and an educational activity that provides outstanding opportunities to teach life lessons.

  • Through participation in such programs, young people learn values and skills that help prepare them for the future.

  • Leadership, goalsetting, teamwork, decision making, perseverance, integrity, sacrifice, healthy competition and overcoming adversity are inherent in the interscholastic athletic framework and also support the academic mission of schools.

  • Student-athletes earn the privilege to participate by succeeding academically, and the resulting positive outcomes continue far beyond graduation.

  • These programs exist to prepare young men and women for the next level of life, not the next level of athletics.

  • Wins are achieved through athletics by developing successful athletes and teams, but more importantly, wins are achieved through the educational experience by developing successful and responsible students, leaders and community members.

  • The positive educational outcomes of interscholastic athletics do not happen by chance. They happen because teacher-coaches and school administration adopt an intentional and purposeful approach to the interscholastic athletic experience.