Priming the Pump
November 28, 2014
Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.
The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.
That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).
Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.
The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.
Eight-Player Options
March 10, 2017
Put this in the category of “No good deed goes unpunished.”
In 2011, the MHSAA provided an additional playoff for Class D schools sponsoring 8-player football. This helped save football in some schools and helped return the game of football to other schools. But now that the number of 8-player programs has expanded from two dozen in 2011 to more than 60, there are complaints:
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Some complaints come out of a sense of entitlement that all final games in both the 8-player and 11-player tournament deserve to be played at Ford Field.
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Some complaints come from Class C schools whose enrollments are too large for the 8-player tournament. Class C schools which sponsor the 8-player game have no tournament at all in which to play, regardless of where the finals might be held.
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Some complaints come from Class D schools which protest any suggestion that Class C schools – even the smallest – be allowed to play in the 8-player tournament.
There are now three scenarios emerging as the most likely future for 8-player football:
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The original plan ... A five-week, 32-team tournament for Class D schools only, with the finals at a site to be determined, but probably not Ford Field.
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Alternative #1 ... Reduce the 11-player tournament to seven divisions and make Division 8 the 8-player tournament with 32 Class D teams in a five-week tournament, ending at Ford Field.
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Alternative #2 ... Conduct the 8-player tournament in two divisions of 16 Class D teams, competing in a four-week playoff ending in a double-header at the Superior Dome on the Saturday before Thanksgiving.
The pros and cons of these options are being widely discussed. Sometimes the discussions have a tone that is critical of the MHSAA, which comes from those who forget that it was the MHSAA itself which moved in 2011 to protect and promote football by adding the 8-player playoff tournament option for its smallest member schools. That Class D schools now feel entitled to the Ford Field opportunity and Class C schools want access to an 8-player tournament is not unexpected; but criticism of the MHSAA’s efforts is not deserved.