Priming the Pump
November 28, 2014
Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.
The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.
That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).
Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.
The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.
Not Right for Us
March 7, 2017
The proposal to utilize KPI Rankings to seed the District and Regional rounds of the MHSAA Boys and Girls Basketball Tournaments should not be adopted by the Michigan High School Athletic Association.
This is no criticism of KPI Rankings per se, or of its creator who is assistant athletic director at Michigan State University; but it’s not the right thing to do for our statewide high school basketball tournaments.
The KPI rankings is one of a half-dozen means used by the NCAA to seed its Division I Men’s Basketball Tournament. But the proposal before us is that KPI rankings become the one and only system for seeding the MHSAA’s tournaments. There would be no other criteria and no human judgment.
The result would be seeding that misses important details, like which teams are hot and which are not at season end, and which teams have recently lost players to injuries or ineligibilities and which have had players return.
KPI ranks teams on a game-by-game basis by assigning a value to every game played. A loss to an opponent with a poor record is considered a “bad loss” and has a negative point value. A win over an opponent with a good record is considered a “good win” and earns a positive point value. Margin of victory is a factor.
This is a nice tool for the NCAA to use, along with a variety of other tools and considerations that its billion-dollar budget can accommodate, but none of which is proposed for seeding the MHSAA tournaments. KPI Rankings is not sufficient as the one-and-only seeding criterion for MHSAA tournaments.
Moreover, dependence on a seeding system owned by a single individual, who is outside the MHSAA office, and who has the potential to move from MSU to anywhere across the USA, is a poor business strategy.
If there is to be seeding, there are more appropriate ways to do it for the high school level. But first there needs to be clearer consensus that seeding is a good thing to do, philosophically and practically. In the MHSAA we do this sport by sport, and level by level. And the jury is still out for seeding in Michigan high school basketball.