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Peddling Influence

February 28, 2012

The Sports Business Journal published in December its annual list of the 50 most influential persons in sports business. No person from the ranks of high school sports is included, causing some to criticize the oversight. I don’t.

If ever a person from the high school level were to make this listing, it likely would be for behaving like those at the college, professional and international levels. No one will make the list for doing the job he or she is supposed to do, which is to assure that the business excesses of those other levels do not visit school sports, and to actively oppose those initiatives that would undermine educational athletics.

I understand fully that there are important business aspects to the administration of interscholastic athletics. But I also understand that these business tasks must be managed within the cozy confines of the educational mission of the sponsoring institutions – schools.

We know how to make a lot more money for school sports from networks, sponsors and promoters. But we also know why that wouldn’t be right for educational athletics. Contests on any day at any hour for broadcast purposes, at any location no matter how far. Highlighting big schools, highly ranked teams and highly rated/recruited players, to improve broadcast ratings and advertiser demands. Brilliant minds and bullying personalities couldn’t avoid this happening in college athletics. Once started, we could not fare better in controlling things on the high school level.

We have the potential to aggregate school sports content very attractively for producers, distributors and sponsors. But it’s best that we don’t. And just fine that we continue to be overlooked by business trade journals.

A Shift

April 10, 2018

The disease of youth sports generally – observed in premature sports specialization and the commercialization of kids’ games by both local entrepreneurs and corporate giants – is infecting school-based sports, especially basketball.

We see it in transfers by starters and dropouts among reserves.

We see it in short benches for JV and varsity games and empty gyms.

There is no shame in identifying our weak spots; it’s the only way to start fixing them.

And heavens! NCAA men’s basketball is being investigated by the FBI. Players are being ruled ineligible. Coaches are being fired. Others are being arrested.

School-based basketball is beautiful by comparison! But we can and must be better. And that can only begin to happen by facing up to our shortcomings.

The clock is ticking on the life of school-based basketball, and only a change in emphasis – a cultural shift – may save what arguably has been the most historically important sport in our schools. A shift ... 

Away from all-star games for a few graduating seniors and toward junior high/middle school programs open to all kids.

  • Away from national events and toward city, county and conference rivalries.

  • Away from “elite” travel teams and toward local K-6 development programs operated by schools.

  • Away from creeping commercialism and blatant professionalism and toward a re-commitment to amateurism.

  • Away from gamesmanship and toward sportsmanship as a precursor to citizenship.

  • Away from running up the score – a lot – and toward playing every kid – a lot.

The leaders and lovers of school-based basketball must resist the slippery slope and advocate for the cultural shift. It doesn’t take a brain surgeon or rocket scientist to save school-based basketball; but it does take courage and persistence.