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Peddling Influence

February 28, 2012

The Sports Business Journal published in December its annual list of the 50 most influential persons in sports business. No person from the ranks of high school sports is included, causing some to criticize the oversight. I don’t.

If ever a person from the high school level were to make this listing, it likely would be for behaving like those at the college, professional and international levels. No one will make the list for doing the job he or she is supposed to do, which is to assure that the business excesses of those other levels do not visit school sports, and to actively oppose those initiatives that would undermine educational athletics.

I understand fully that there are important business aspects to the administration of interscholastic athletics. But I also understand that these business tasks must be managed within the cozy confines of the educational mission of the sponsoring institutions – schools.

We know how to make a lot more money for school sports from networks, sponsors and promoters. But we also know why that wouldn’t be right for educational athletics. Contests on any day at any hour for broadcast purposes, at any location no matter how far. Highlighting big schools, highly ranked teams and highly rated/recruited players, to improve broadcast ratings and advertiser demands. Brilliant minds and bullying personalities couldn’t avoid this happening in college athletics. Once started, we could not fare better in controlling things on the high school level.

We have the potential to aggregate school sports content very attractively for producers, distributors and sponsors. But it’s best that we don’t. And just fine that we continue to be overlooked by business trade journals.

Fun Factors

June 3, 2016

It is well documented that the No. 1 reason youth from age 6 through high school participate in sports is to have fun. Fun is the outcome they seek most. But what does fun mean to them?

That was the question on my mind as I read the work of George Washington University, Boston College and Georgia Southern University researchers in a paper published in March of 2015 in the Journal of Physical Activity & Health, and as I tried to understand their “four fundamental tenets of fun in youth soccer within 11 fun-dimensions composed of 81 specific fun-determinants.” Eighty-one? I guess my question isn’t so simple to answer.

But, with one-third of youth sports participants dropping out of organized sports participation each year (and as many as 70 percent dropping out by age 13), it’s important we look for answers.

The researchers have developed a “Fun Map” that allows them to see young soccer players’ responses in clusters. They have discovered “social” aspects of participation – for example, team friendships and team rituals – received significantly more favorable responses from the athletes than other aspects.

Top-rated determinants tend to be ...

  • Hanging out with teammates outside of practice or games.

  • Having a group of friends outside of school.

  • Carpooling with teammates to practices and games.

  • Going out to eat as a team.

  • End of season/team parties.

  • Meeting new people.

  • Being a part of the same team year after year.

One of the lead researchers has said independent of this paper that the responses of parents and coaches differ – that their “Fun Maps” don’t match the young players’ – which concerns the researchers, and requires attention by youth sports leaders.