Peddling Influence
February 28, 2012
The Sports Business Journal published in December its annual list of the 50 most influential persons in sports business. No person from the ranks of high school sports is included, causing some to criticize the oversight. I don’t.
If ever a person from the high school level were to make this listing, it likely would be for behaving like those at the college, professional and international levels. No one will make the list for doing the job he or she is supposed to do, which is to assure that the business excesses of those other levels do not visit school sports, and to actively oppose those initiatives that would undermine educational athletics.
I understand fully that there are important business aspects to the administration of interscholastic athletics. But I also understand that these business tasks must be managed within the cozy confines of the educational mission of the sponsoring institutions – schools.
We know how to make a lot more money for school sports from networks, sponsors and promoters. But we also know why that wouldn’t be right for educational athletics. Contests on any day at any hour for broadcast purposes, at any location no matter how far. Highlighting big schools, highly ranked teams and highly rated/recruited players, to improve broadcast ratings and advertiser demands. Brilliant minds and bullying personalities couldn’t avoid this happening in college athletics. Once started, we could not fare better in controlling things on the high school level.
We have the potential to aggregate school sports content very attractively for producers, distributors and sponsors. But it’s best that we don’t. And just fine that we continue to be overlooked by business trade journals.
Investing in Kids
May 31, 2016
Tom Farrey, the journalist and author who now serves as executive director of the Aspen Institute’s Sports & Society Program, included this comment in his opening remarks at the “Project Play” Summit on May 17 in Washington, D.C.: “Invest in kids who aren’t your own.”
Upon hearing that, I thought this is precisely what coaches do ... the good ones anyway. They pour their lives into the lives of athletes. And in school sports, they do it not so much to improve students’ chances to be successful in an athletic contest as to be successful in life after competitive sports.
This is why the Michigan High School Athletic Association pours so many resources into coaches education. The MHSAA’s Coaches Advancement Program is delivered face to face anytime and anywhere schools, leagues or coaches associations can gather 20 or so learners.
For 2016-17, the MHSAA is offering every member junior high/middle school and senior high school $300 in free CAP training – six $20 vouchers and three $60 vouchers. Visit the CAP administrative page in July. (Users must be logged in as administrators to access the vouchers.)
Organized sports without trained coaches can do more lifetime harm than good. Coaches education, infused with the core values of educational athletics, is a necessity, not a luxury. And sports without purposefully trained coaches can be a liability.