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The Needle
March 2, 2012
Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.
Jordan watches “the needle.”
The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com. It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.
Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores. Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.
On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.
Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.
A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week. Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.
So MHSAA.com deserves our attention and resources. It is creating first and lasting impressions. It is branding us, and doing so far beyond the walls of schools and the borders of our state.
Most importantly, it is demonstrating what we value. It is conveying messages about who we are, what we do and what we believe. And providing a stark contrast to who we are not and what we don’t do and don’t believe.
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Current Events
November 3, 2017
This is the ninth year that I have been posting blogs twice a week – each Tuesday and Friday. A recent project required I go back through the postings of the eight previous years; and a sidebar of that project is this posting.
I rediscovered that in the fall of 2009, I was writing about topics that remain current today. For example,
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August 18 – What new sports may be in the future of high school athletics?
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August 25 – The prospects of 8-player football.
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September 4 – Baseball pitching rules.
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September 8 – Video streaming.
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October 6 – Protection from head injuries.
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November 17 – Foreign students.
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November 20 – Football scheduling.
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November 27 – Football Playoffs.
And on several occasions over the first six months, the topics were problems in school finance and the financial pressures on school sports, reasons for various eligibility rules, changes in playing rules to promote participant safety, tournament classification, and the need for stronger leadership on all levels of school sports.
All of these topics remain current. Proving once again, perhaps, that the more things change, the more they stay the same. Or, that there are no genuinely new topics.