The Needle
March 2, 2012
Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.
Jordan watches “the needle.”
The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com. It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.
Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores. Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.
On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.
Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.
A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week. Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.
So MHSAA.com deserves our attention and resources. It is creating first and lasting impressions. It is branding us, and doing so far beyond the walls of schools and the borders of our state.
Most importantly, it is demonstrating what we value. It is conveying messages about who we are, what we do and what we believe. And providing a stark contrast to who we are not and what we don’t do and don’t believe.
Engagement
October 31, 2017
In addition to daily calls, texts, emails and old-fashioned mail delivery, Michigan High School Athletic Association staff engaged face to face with its core constituents in these ways from August of 2016 through July of 2017:
- More than 350 local school visits, including:
- Approximately 120 to attend regular season local contests to evaluate officials for MHSAA tournament readiness.
- More than 60 to support or evaluate MHSAA pre-Final tournament events.
- More than 60 to speak at or support MHSAA CAP sessions (plus 25 CAP sessions at the MHSAA building).
- 12 for MHSAA.TV, NFHS Network or School Broadcast Program.
- 6 for Second Half website features.
- 6 for new school orientation.
- 5 for Battle of the Fans (each involving 3 MHSAA staff).
- 5 for officiating classes.
- 2 for Reaching Higher (each involving 4 or more staff).
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More than 60 local officials association visits, including:
- 45 for rules meetings/presentations.
Plus 8 visits to officials camps,
5 presentations to college officiating classes, and
9 officiating recruitment events.
- More than 50 coaches association meetings.
- 24 for MHSAA rules meetings/presentations.
- 6 for CAP programs.
Plus the Coaches Association Presidents dinner at the MHSAA office involving 9 MHSAA staff.
- More than 50 league meetings, including:
- 8 to conduct student leadership or sportsmanship events or for team captains clinics (usually involving multiple MHSAA staff).
- 8 to provide event marketing assistance.
- 7 to provide MHSAA information/updates.
- 6 to provide MHSAA rules meetings/presentations.
- 3 for ArbiterGame training (usually involving 2 or more MHSAA staff).
Plus the League Leadership Meeting at the MHSAA office involving most MHSAA staff.
- More than 15 MIAAA meetings.
- 10 MHSAA staff at the March conference.
- 2 MHSAA staff at the summer workshop.
- 2 to 4 MHSAA staff at most board meetings.
- At least 1 staff at multiple committee meetings, strategic planning, etc.
- More than 50 standing committees, task forces and ad hoc study groups convened at the MHSAA office, and several did so multiple times.
What is abundantly clear here is that the MHSAA staff does not operate from an ivory tower or information vacuum.