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More than Fun and Games

September 24, 2014

Five years ago there were many skeptics when the MHSAA redesigned its website and included twice-weekly blogs by the executive director and active Facebook and Twitter pages as well as YouTube channels, and gave constituents and critics alike an opportunity to post comments. Some skeptics said we were being distracted with frivolous fun and games, and others said all this interaction would be a persistent source of problems.
In fact, for the MHSAA, this constituent engagement has been about much more than fun and games and it’s been a means to solve problems.
Our primary use of social media and other means of constituent engagement has been to drive people to high school events and to the MHSAA website where the distinctive messages of educational athletics would stand out.
Rather than creating problems, allowing the crowd to enter scores on MHSAA.com has led us to post more accurate scores more rapidly than when we depended on school coaches or administrators alone.
More recently we have been reviewing our event emergency plans and our office business continuation plans, which had been developed before social media became a fact of life; and now we are revising those documents to make social media the primary means of communication during such problems.
It is entirely through social media, primarily Facebook and YouTube – that the MHSAA has caused people to be talking about sportsmanship and inciting larger, more positive student and adult spectator sections at high school contests. That’s our award-winning “Battle of the Fans” that moves into its fourth year in 2014-15.

An Unsustainable Trend

February 10, 2015

Decades ago there was much criticism from college and university physical education departments that schools were sacrificing broad-based programs of intramurals and recreation for higher-profile programs of interscholastic sports teams.

Today, broad-based intramural/recreational programs have all but vanished from schools; and the criticism now is that elite community club and travel teams threaten the broad and deep interscholastic athletic program schools have been providing students.

In my lifetime, I’ve seen the image of school sports go from elitist to egalitarian. From a few sports teams for boys in the 1950s, to teams on multiple levels in many sports for both boys and girls today.

Over the same period when the public profile of school sports has been diminished by many societal trends but especially the ascendancy of major college and professional sports riding the proliferation of television sets and rising profits from sports broadcasts, the breadth and depth of school sports was busy expanding the circle for which it provides opportunities to play.

The irony is that in this time of school sports’ greatest inclusion, school sports is on its weakest financial footing. When it is doing the most, school sports is being supported the least.

It’s an indefensible, unsustainable trend that must be addressed by those who control the purse strings of state government and local school districts.