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More than Fun and Games

September 24, 2014

Five years ago there were many skeptics when the MHSAA redesigned its website and included twice-weekly blogs by the executive director and active Facebook and Twitter pages as well as YouTube channels, and gave constituents and critics alike an opportunity to post comments. Some skeptics said we were being distracted with frivolous fun and games, and others said all this interaction would be a persistent source of problems.
In fact, for the MHSAA, this constituent engagement has been about much more than fun and games and it’s been a means to solve problems.
Our primary use of social media and other means of constituent engagement has been to drive people to high school events and to the MHSAA website where the distinctive messages of educational athletics would stand out.
Rather than creating problems, allowing the crowd to enter scores on MHSAA.com has led us to post more accurate scores more rapidly than when we depended on school coaches or administrators alone.
More recently we have been reviewing our event emergency plans and our office business continuation plans, which had been developed before social media became a fact of life; and now we are revising those documents to make social media the primary means of communication during such problems.
It is entirely through social media, primarily Facebook and YouTube – that the MHSAA has caused people to be talking about sportsmanship and inciting larger, more positive student and adult spectator sections at high school contests. That’s our award-winning “Battle of the Fans” that moves into its fourth year in 2014-15.

Robust Benefits

February 6, 2015

Here are some research-based opinions that track with the personal experiences of most of us who have given our careers to educational athletics. The words are those of Kevin Kniffen, who teaches leadership and management at Cornell University (from NYTimes.com [Oct. 22, 2014]):

“Research shows that people who play high school sports get better jobs, with better pay. Benefits that last a lifetime.


“Those lessons presumably help to account for the findings that people who played for a varsity high school team tend to earn relatively higher salaries later in life. Research to which I contributed, complementing previous studies, showed that people who played high school sports tend to get better jobs, with better pay, and that those benefits last a lifetime.

“Hiring managers expect former student-athletes (compared with people who participate in other popular extracurriculars) to have more self-confidence, self-respect and leadership; actual measures of behavior in a sample of people who had graduated from high school more than five decades earlier showed those expectations proved accurate.

“We also found that former student-athletes tend to donate time and money more frequently than people who weren't part of teams.

“In other words, there are clear and robust individual and societal benefits that appear to be generated through the current system of school support for participation in competitive youth athletics.

“With respect to whether youth athletics should be part of educational institutions, it’s certainly true that there’s no necessary relationship between the two; but, what would happen if schools were to drop all of their interscholastic sports programs?

“Any policymakers who took such action would effectively be privatizing – and, in turn, limiting – an important set of opportunities that schools presently provide in a significantly more democratic and open fashion than likely alternatives would. Beyond raising a basic barrier for anyone to gain the kinds of experiences that appear to be rewarded in the workplace, the privatization of competitive youth sports would also create the largest barriers – and cause the greatest long-term losses – for those whose families are not able to bear the costs of participation outside of the public school system.”