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More than Fun and Games

September 24, 2014

Five years ago there were many skeptics when the MHSAA redesigned its website and included twice-weekly blogs by the executive director and active Facebook and Twitter pages as well as YouTube channels, and gave constituents and critics alike an opportunity to post comments. Some skeptics said we were being distracted with frivolous fun and games, and others said all this interaction would be a persistent source of problems.
In fact, for the MHSAA, this constituent engagement has been about much more than fun and games and it’s been a means to solve problems.
Our primary use of social media and other means of constituent engagement has been to drive people to high school events and to the MHSAA website where the distinctive messages of educational athletics would stand out.
Rather than creating problems, allowing the crowd to enter scores on MHSAA.com has led us to post more accurate scores more rapidly than when we depended on school coaches or administrators alone.
More recently we have been reviewing our event emergency plans and our office business continuation plans, which had been developed before social media became a fact of life; and now we are revising those documents to make social media the primary means of communication during such problems.
It is entirely through social media, primarily Facebook and YouTube – that the MHSAA has caused people to be talking about sportsmanship and inciting larger, more positive student and adult spectator sections at high school contests. That’s our award-winning “Battle of the Fans” that moves into its fourth year in 2014-15.

Attitude Adjustment

January 12, 2016

As an everyday, every hour observer of what’s happening to school sports and within school sports, I can get into a negative rut.

But if I step back, and then step out to a local school event – especially at the subvarsity level – my attitude changes. This is where I get a “fix.” This is where I discover the antidote for creeping cynicism.

Here I see coaches teaching, more than screaming. Here is where I watch an official not only make a call but explain it to the participant. Here is where I see athletes smile. And I do too.

Many years ago my son told me how much more he liked coaching at the middle school level than at the high school level. At the younger level, appreciative parents saw him as the one tapping into new talents. At the higher level, overbearing parents said he was missing or misusing their child’s talent.

The subvarsity level – the arena of discovery and development – is underappreciated. In fact, it is often where the best of what we call “educational athletics” occurs.