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More than Fun and Games

September 24, 2014

Five years ago there were many skeptics when the MHSAA redesigned its website and included twice-weekly blogs by the executive director and active Facebook and Twitter pages as well as YouTube channels, and gave constituents and critics alike an opportunity to post comments. Some skeptics said we were being distracted with frivolous fun and games, and others said all this interaction would be a persistent source of problems.
In fact, for the MHSAA, this constituent engagement has been about much more than fun and games and it’s been a means to solve problems.
Our primary use of social media and other means of constituent engagement has been to drive people to high school events and to the MHSAA website where the distinctive messages of educational athletics would stand out.
Rather than creating problems, allowing the crowd to enter scores on MHSAA.com has led us to post more accurate scores more rapidly than when we depended on school coaches or administrators alone.
More recently we have been reviewing our event emergency plans and our office business continuation plans, which had been developed before social media became a fact of life; and now we are revising those documents to make social media the primary means of communication during such problems.
It is entirely through social media, primarily Facebook and YouTube – that the MHSAA has caused people to be talking about sportsmanship and inciting larger, more positive student and adult spectator sections at high school contests. That’s our award-winning “Battle of the Fans” that moves into its fourth year in 2014-15.

Wakeup Call

January 8, 2016

For many years we have observed and heard about the negative effect of non-school basketball on the high school game – the emphasis on offense more than defense, competition more than practice, fast-breaks more than fundamentals, etc.

It has also been widely reported that the atmosphere surrounding non-school basketball feeds undue influence and athletic-related transfers that trouble high school basketball and tarnish the trophies of some of the teams advancing in MHSAA tournaments.

We also observe that an increasing number of high school games are being arranged in a format that is typical of non-school basketball. It’s a steady stream of games from early morning to late at night, arranged by outside entities who spare local high school athletic directors the work of administering the game, but who retain all of the revenue for themselves, sharing none with schools.

The promoters say they don’t need to provide revenue to the school because they are providing a platform for the players. So, as with non-school basketball, it’s becoming less about school and team and more about a few star players and the next level.

This is not really school-sponsored, educational athletics. It’s becoming a recruiting service.

Schools better wake up, and take back their program!