More than Fun and Games
September 24, 2014
Five years ago there were many skeptics when the MHSAA redesigned its website and included twice-weekly blogs by the executive director and active Facebook and Twitter pages as well as YouTube channels, and gave constituents and critics alike an opportunity to post comments. Some skeptics said we were being distracted with frivolous fun and games, and others said all this interaction would be a persistent source of problems.
In fact, for the MHSAA, this constituent engagement has been about much more than fun and games and it’s been a means to solve problems.
Our primary use of social media and other means of constituent engagement has been to drive people to high school events and to the MHSAA website where the distinctive messages of educational athletics would stand out.
Rather than creating problems, allowing the crowd to enter scores on MHSAA.com has led us to post more accurate scores more rapidly than when we depended on school coaches or administrators alone.
More recently we have been reviewing our event emergency plans and our office business continuation plans, which had been developed before social media became a fact of life; and now we are revising those documents to make social media the primary means of communication during such problems.
It is entirely through social media, primarily Facebook and YouTube – that the MHSAA has caused people to be talking about sportsmanship and inciting larger, more positive student and adult spectator sections at high school contests. That’s our award-winning “Battle of the Fans” that moves into its fourth year in 2014-15.
Time and Money
March 29, 2016
Early in the current presidential campaign, several candidates postured to claim the support of Evangelical Christians. I found it all pretty phony. How do you know what’s really in a person’s heart?
I was once told that the best way to discern what may be in a person’s heart is to look at two indicators.
- Look at their calendar. How do they spend their time?
- Look at their checkbook. How do they spend their money?
Talk is cheap. What’s really important to a person is reflected in their calendar and checkbook (or credit card receipts): How do they spend their time and their money?
So, in this work of school sports, if we are truly committed to educational athletics, it will be obvious in how we – schools and the MHSAA – spend our time and money.
- Do we daily spend time promoting and protecting our brand of youth sports?
- Do we annually budget adequate funds for the purpose of designing, delivering and defending policies and programs that maximize the benefits of school sports to students, schools and society?
This will provide the proof of our commitment.