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More than Fun and Games

September 24, 2014

Five years ago there were many skeptics when the MHSAA redesigned its website and included twice-weekly blogs by the executive director and active Facebook and Twitter pages as well as YouTube channels, and gave constituents and critics alike an opportunity to post comments. Some skeptics said we were being distracted with frivolous fun and games, and others said all this interaction would be a persistent source of problems.
In fact, for the MHSAA, this constituent engagement has been about much more than fun and games and it’s been a means to solve problems.
Our primary use of social media and other means of constituent engagement has been to drive people to high school events and to the MHSAA website where the distinctive messages of educational athletics would stand out.
Rather than creating problems, allowing the crowd to enter scores on MHSAA.com has led us to post more accurate scores more rapidly than when we depended on school coaches or administrators alone.
More recently we have been reviewing our event emergency plans and our office business continuation plans, which had been developed before social media became a fact of life; and now we are revising those documents to make social media the primary means of communication during such problems.
It is entirely through social media, primarily Facebook and YouTube – that the MHSAA has caused people to be talking about sportsmanship and inciting larger, more positive student and adult spectator sections at high school contests. That’s our award-winning “Battle of the Fans” that moves into its fourth year in 2014-15.

Sport Sponsorship Should Be Up

March 25, 2016

MHSAA member schools plan to sponsor significantly more sports during 2016-17 than they indicated a year ago they would sponsor in 2015-16.

As of March 8, with only one more member school than at the same time in 2015-16:

  • Lower Peninsula Track & Field expects 16 more boys teams and 12 more girls teams next year than this year.

  • Bowling anticipates 15 more boys teams and 11 more girls teams.

  • In LP Golf, the anticipated increase is 12 girls teams, but a decline of 5 boys teams.

  • In LP Cross Country, the growth is projected to be 7 teams for each gender.

  • Girls Competitive Cheer and Girls Volleyball each expect 5 more teams next year; both Boys Lacrosse and Girls Lacrosse plan on 4 more teams; in skiing, it’s 5 more girls teams and 3 more boys teams; in LP Soccer it’s 4 additional boys teams and 2 additional girls teams. Baseball may be up 4 schools, while girls softball expects no change. Football expects a net gain of 4 schools; in Basketball, boys may grow by 2 schools, and no change is the current projection for girls.

  • In LP Tennis, girls now expect a 1-team decline; but boys could continue its dramatic slide, down another 9 schools next year.

The overall theme may be that, no matter how much schools are struggling for resources and resorting to outside funding, they value the high school brand of sports. They see school sports as a magnet for attracting students and an igniter of positive school and community spirit. In short, sports make most schools better.