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More than Fun and Games

September 24, 2014

Five years ago there were many skeptics when the MHSAA redesigned its website and included twice-weekly blogs by the executive director and active Facebook and Twitter pages as well as YouTube channels, and gave constituents and critics alike an opportunity to post comments. Some skeptics said we were being distracted with frivolous fun and games, and others said all this interaction would be a persistent source of problems.
In fact, for the MHSAA, this constituent engagement has been about much more than fun and games and it’s been a means to solve problems.
Our primary use of social media and other means of constituent engagement has been to drive people to high school events and to the MHSAA website where the distinctive messages of educational athletics would stand out.
Rather than creating problems, allowing the crowd to enter scores on MHSAA.com has led us to post more accurate scores more rapidly than when we depended on school coaches or administrators alone.
More recently we have been reviewing our event emergency plans and our office business continuation plans, which had been developed before social media became a fact of life; and now we are revising those documents to make social media the primary means of communication during such problems.
It is entirely through social media, primarily Facebook and YouTube – that the MHSAA has caused people to be talking about sportsmanship and inciting larger, more positive student and adult spectator sections at high school contests. That’s our award-winning “Battle of the Fans” that moves into its fourth year in 2014-15.

The Culture of School Sports

April 1, 2016

What is our greatest asset in school sports?

If your answer is the kids, or the long hours devoted to teaching them by low-paid staff, it would be hard to argue.

But my answer for the greatest asset – the unique strength we have, our edge, our advantage? It is the culture of school sports.

We have marching bands and homecomings, which non-school youth sports do not have.

We have pep assemblies and pep bands and spirit weeks, which non-school youth sports lack.

We have letter jackets, spectator buses, cheerleaders and pompon squads which are missing from most non-school youth sports programs.

On a Friday night in the fall or winter in most parts of Michigan, I can find several high school games on the radio. I can find competing high school score and highlight shows on TV after the local news. Never is any of this found for non-school youth sports.

On Saturday mornings in the fall or winter, there are dozens of radio talk shows with local high school coaches reviewing the previous game and previewing the next. Never is this a part of non-school youth sports.

On radio, television and daily and weekly newspapers all school year long, I can find “High School Teams of the Week.” Rarely, if ever, is there a non-school youth sports team of the week.

School sports enjoy a standing in our communities and a status in our local media that non-school sports can’t come close to. The AAU and travel teams are a culture that disses the school and community. Ours is a culture that defines the school and community.

We are local, amateur, inexpensive and educational; and we have almost everything going for us. We need to promote and protect these things – the culture of school sports.