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More than Fun and Games

September 24, 2014

Five years ago there were many skeptics when the MHSAA redesigned its website and included twice-weekly blogs by the executive director and active Facebook and Twitter pages as well as YouTube channels, and gave constituents and critics alike an opportunity to post comments. Some skeptics said we were being distracted with frivolous fun and games, and others said all this interaction would be a persistent source of problems.
In fact, for the MHSAA, this constituent engagement has been about much more than fun and games and it’s been a means to solve problems.
Our primary use of social media and other means of constituent engagement has been to drive people to high school events and to the MHSAA website where the distinctive messages of educational athletics would stand out.
Rather than creating problems, allowing the crowd to enter scores on MHSAA.com has led us to post more accurate scores more rapidly than when we depended on school coaches or administrators alone.
More recently we have been reviewing our event emergency plans and our office business continuation plans, which had been developed before social media became a fact of life; and now we are revising those documents to make social media the primary means of communication during such problems.
It is entirely through social media, primarily Facebook and YouTube – that the MHSAA has caused people to be talking about sportsmanship and inciting larger, more positive student and adult spectator sections at high school contests. That’s our award-winning “Battle of the Fans” that moves into its fourth year in 2014-15.

An Easy Call

April 6, 2016

A few people of limited perspective blame the MHSAA for the loss by MSU’s women’s basketball team in the NCAA tournament last month on our refusing to shuffle off the Michigan Girls High School Basketball Semifinals and Finals to some other time or place.

It wasn’t a bad call in Michigan that caused MSU’s loss in Mississippi. It wasn’t even a tough call for us; it was the only call.

No way would we dash the dreams of 16 teams or even diminish the experience of coaches, players, parents and spectators surrounding those 16 deserving girls high school basketball programs.

No way would we damage relationships with vendors, broadcasters and sponsors who have expectations of, or even legally binding agreements for, a certain event, on certain dates, at a certain site.

The NCAA has changed the format of its women’s tournament frequently, and it may change its policies and procedures again before next March, or before the contract expires for the MHSAA’s Girls and Boys Basketball Semifinals and Finals at MSU following the 2017 tournaments. So we are not in a panic about future tournaments.

We hope to keep the MHSAA girls and boys tournaments together; and we are confident both MSU and the greater Lansing community see the significant benefits of hosting these events.