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More than Fun and Games

September 24, 2014

Five years ago there were many skeptics when the MHSAA redesigned its website and included twice-weekly blogs by the executive director and active Facebook and Twitter pages as well as YouTube channels, and gave constituents and critics alike an opportunity to post comments. Some skeptics said we were being distracted with frivolous fun and games, and others said all this interaction would be a persistent source of problems.
In fact, for the MHSAA, this constituent engagement has been about much more than fun and games and it’s been a means to solve problems.
Our primary use of social media and other means of constituent engagement has been to drive people to high school events and to the MHSAA website where the distinctive messages of educational athletics would stand out.
Rather than creating problems, allowing the crowd to enter scores on MHSAA.com has led us to post more accurate scores more rapidly than when we depended on school coaches or administrators alone.
More recently we have been reviewing our event emergency plans and our office business continuation plans, which had been developed before social media became a fact of life; and now we are revising those documents to make social media the primary means of communication during such problems.
It is entirely through social media, primarily Facebook and YouTube – that the MHSAA has caused people to be talking about sportsmanship and inciting larger, more positive student and adult spectator sections at high school contests. That’s our award-winning “Battle of the Fans” that moves into its fourth year in 2014-15.

An Extraordinary Choice

May 11, 2018

A decade and a half ago when there was a vacancy on the staff of the Michigan High School Athletic Association, my colleague Randy Allen mentioned that I should take a look at an impressive young guy from southwest Michigan. A guy I had never met, or even heard of. A 29-year-old by the name of Mark Uyl.

I did take a look, and a second, and a third. Given his youth, I realized this might be the first person I would hire who not only would outlast me on the MHSAA staff, but who also would be both youthful enough and experienced enough to lead the MHSAA after me.

When, at the conclusion of the Representative Council’s spring meeting on Monday, MHSAA President Scott Grimes announced the selection of Mark Uyl to be the next MHSAA executive director, he said, “It was the easiest decision of the weekend.”

I consider the assembly of an outstanding MHSAA staff, and the swift succession of Mark Uyl to executive director, to be among the most significant contributions of my turn to lead the MHSAA.

Mark has the philosophy, people skills and practical knowledge of local school sports that made him the obvious choice. His connections and communication skills make him an extraordinary choice. He will do great things during his turn to lead this extraordinary organization.