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More than Fun and Games

September 24, 2014

Five years ago there were many skeptics when the MHSAA redesigned its website and included twice-weekly blogs by the executive director and active Facebook and Twitter pages as well as YouTube channels, and gave constituents and critics alike an opportunity to post comments. Some skeptics said we were being distracted with frivolous fun and games, and others said all this interaction would be a persistent source of problems.
In fact, for the MHSAA, this constituent engagement has been about much more than fun and games and it’s been a means to solve problems.
Our primary use of social media and other means of constituent engagement has been to drive people to high school events and to the MHSAA website where the distinctive messages of educational athletics would stand out.
Rather than creating problems, allowing the crowd to enter scores on MHSAA.com has led us to post more accurate scores more rapidly than when we depended on school coaches or administrators alone.
More recently we have been reviewing our event emergency plans and our office business continuation plans, which had been developed before social media became a fact of life; and now we are revising those documents to make social media the primary means of communication during such problems.
It is entirely through social media, primarily Facebook and YouTube – that the MHSAA has caused people to be talking about sportsmanship and inciting larger, more positive student and adult spectator sections at high school contests. That’s our award-winning “Battle of the Fans” that moves into its fourth year in 2014-15.

It’s About the Base

May 8, 2018

Former Southeast Conference Commissioner Roy Kramer, whom Michiganders like to claim as our own for his East Lansing High School and Central Michigan University coaching roots, seized the opportunity of an acceptance speech for an award he received recently from the Tennessee Chapter of the National Football Foundation, College Football Hall of Fame and Knoxville Quarterback Club to deliver a sobering message regarding the game he loves so much – football.

His concerns were for the survival of football on college campuses “where their games will never be on television and will be played in front of less than 10,000 fans.” Which is the situation for 90 percent of the nation’s college football programs.

He also said, “I’m even more concerned about games on Friday night.” Mr. Kramer has been a long-time opponent of Friday night telecasts of college football games because they do poorly both at the gate and in television ratings, and they conflict with the tradition of approximately 6,000 high school football games played locally on Friday nights.

We Michiganders are sometimes criticized for our “conservative” views about the boundaries of a sensible scope for educational athletics. We come by this naturally, on the shoulders of people like Roy Kramer who, even after years in the glitz and glamour of elite college football, maintains his concern for more modest college programs as well as high school football.

It is this base of the game, not the few at the pinnacle, that is the future of a game under siege in dozens of courthouses and state houses across the U.S. – and worse, a game being questioned in many thousands of homes where football was once the game of choice.