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More than Fun and Games

September 24, 2014

Five years ago there were many skeptics when the MHSAA redesigned its website and included twice-weekly blogs by the executive director and active Facebook and Twitter pages as well as YouTube channels, and gave constituents and critics alike an opportunity to post comments. Some skeptics said we were being distracted with frivolous fun and games, and others said all this interaction would be a persistent source of problems.
In fact, for the MHSAA, this constituent engagement has been about much more than fun and games and it’s been a means to solve problems.
Our primary use of social media and other means of constituent engagement has been to drive people to high school events and to the MHSAA website where the distinctive messages of educational athletics would stand out.
Rather than creating problems, allowing the crowd to enter scores on MHSAA.com has led us to post more accurate scores more rapidly than when we depended on school coaches or administrators alone.
More recently we have been reviewing our event emergency plans and our office business continuation plans, which had been developed before social media became a fact of life; and now we are revising those documents to make social media the primary means of communication during such problems.
It is entirely through social media, primarily Facebook and YouTube – that the MHSAA has caused people to be talking about sportsmanship and inciting larger, more positive student and adult spectator sections at high school contests. That’s our award-winning “Battle of the Fans” that moves into its fourth year in 2014-15.

Mountaintop Experience

May 15, 2018

Thinking that I’m younger than my almost 70 years, many people assume that I have another job lined up after my retirement in August. My response has been that if I needed or wanted to work full time, I would not leave the employment of the Michigan High School Athletic Association. It’s the best job – at least for me – in America.

Strong staff, supportive board, comfortable conditions, good benefits and – most of all – great mission. I’ve been at the top of the mountain; why would I ever go anywhere else?

And speaking of mountains ...

I depart for Peru next week to hike the Inca Trail. It’s not a long trek – 31 miles over four days – but there’s thousands of feet of up and down to deal with at very high altitude.

For a brief time I’ll be trading one mountaintop experience – serving the MHSAA – for another – hiking to Machu Picchu.