Marketing Through Middle Schools
October 8, 2013
Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself: “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”
Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.
Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.
Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.
The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.
School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.
School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.
More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.
December 1st is a Big Deal
November 10, 2017
One of the two or three most important Michigan High School Athletic Association Representative Council meetings of the past three decades will occur Dec. 1. Here’s why this is so.
The Council must decide where MHSAA Basketball Finals will be held for girls and boys, and make related decisions regarding both regular season and tournament schedules so schools can get on with confirming game schedules and officials assignments for at least 2018-19.
The Council must decide whether the enrollment limit for the 2018 MHSAA 8-Player Football Tournament will be fixed or floating, and if fixed, at what number. Of greater consequence in the long run, the Council will launch a discussion into the MHSAA’s responsibility for determining varsity 8-player football opponents for schools during the regular season.
The Council must consider changes in the policies and procedures for administering the new pitch count in baseball, and if the new pitching limitations should continue to delay what were thought to be improvements in the MHSAA Baseball Tournament structure and schedule.
The Council will examine input regarding proposals to fundamentally change the MHSAA transfer rule and determine which components of the proposal should advance as action items for its meetings in March or May.
The Council will examine input on proposed changes at the junior high/middle school level for contest limitations for several sports, as well as liberalization of the limited team membership rule for all team sports except football. Of even greater consequence, the Council may determine how aggressively, if at all, to advance MHSAA-sponsored regional invitational events for the junior high/middle school level in selected individual and team sports, with action on such possibly occurring in March or May.
The Council will engage in a discussion of what may be fading and what may be emerging in youth and school sports over the next decade and what that may mean in terms of sports for which MHSAA services and support should be provided, including what MHSAA tournaments may be added and which dropped at the high school level.
The Council will examine input on seeding of MHSAA District Basketball Tournaments and determine what the scope of actions could be at its March or May meetings.
Typically, the December meeting of the Representative Council tees up a big topic or two for action in March or May. This year, the December meeting requires that some specific actions be taken and sets more than the usual number of big topics on a course for action before this school year ends.