Marketing Through Middle Schools
October 8, 2013
Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself: “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”
Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.
Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.
Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.
The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.
School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.
School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.
More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.
Football Antics
November 7, 2017
The National Football League was sometimes criticized for being the “No Fun League” when it enforced rules that tended to discourage sack dances and end zone prances by its players. Recent relaxation of the NFL’s rules of decorum has brought a return of ridiculous behaviors.
Not only are the behaviors immature, they are usually inappropriate for circumstances. A defensive lineman whose team is trailing by three touchdowns celebrates a rare tackle for a loss by marching around and pounding his chest. A running back whose team is behind by four touchdowns draws attention to a first down by strutting and pointing toward the goal line. A player who scores a touchdown celebrates like he’s never reached the end zone before.
Such behavior is penalized at lower levels. Why is it that the oldest players are allowed to act most childishly?
Attending our high school football games – watching players hand the ball to the official rather than spike it to the ground and dance all around after scoring – has been refreshing. Watching players return to their team huddles without drawing attention to themselves has been reassuring.
Our games are teaching respect and civility and team spirit at a time when America is in desperate need of those values.