Marketing Through Middle Schools

October 8, 2013

Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself:  “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”

Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.

Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.

Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.

The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.

School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.

School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.

More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.

Injuries and Specialization

December 29, 2017

Editor's Note: This blog originally was posted July 6, 2010, and the topic continues to be of prime concern today.

There’s an excellent website to which we now link from the health and safety page of MHSAA.com. It’s stopsportsinjuries.org.

Under “Sports Injury Prevention,” in each of a dozen categories from baseball to volleyball, are numerous articles about injury prevention and treatment and additional resources.

The website is the most public presence so far for a campaign begun in 2007 by the American Orthopedic Society for Sports Medicine (AOSSM).

Sports Illustrated in June quoted AOSSM’s president, Dr. James R. Andrews, as saying the focus is really on youth sports and overuse injuries. “I don’t think epidemic is too strong a word,” said Dr. Andrews. “We’re seeing kids hurt before they even have a chance to become athletes.

“You just have this enormous pressure nowadays on kids to play that one sport year-round.

“Encourage your child to be involved in more than one sport. Cross-training helps develop their bodies. Don’t allow your child to play in more than one league in the same sport in the same season. That’s how they get burned out.”