Marketing Through Middle Schools
October 8, 2013
Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself: “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”
Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.
Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.
Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.
The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.
School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.
School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.
More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.
No. 1 Worries
December 27, 2017
Editor's Note: This blog originally was posted Sept. 21, 2012, and the theme rings true today.
Fueled by the “No. 1” syndrome, people often worry about and value the wrong things when it comes to interscholastic athletics.
For example, they worry about the eligibility of athletes more than the education of students. They worry about athletic scholarships to college more than genuine scholarship in high school. Faced with financial shortfalls, they use middle school athletics as the whipping boy because the No. 1 syndrome causes people to value varsity programs more than junior varsity, and high school programs more than middle school.
It is possible in the subvarsity programs of our high schools (far more than in varsity programs where crowds and media bring pressure to win) and it should be and usually is pervasive in our middle school programs, that participation is more important than specialization, trying more important than winning, teamwork more important than individual honors, and teaching more important than titles and trophies.
At the middle school level, coaches have an opportunity to look down the bench for substitutes without first looking up at the scoreboard. The scorebook should be kept to see how many students played in the game, not how many points any one player scored.
Here is where education prevails over entertainment in interscholastic athletics. Here is where philosophy of athletics is more in tune with the mission of the school. Here is where the taxpayer’s dollar is spent best.
To the degree we introduce large tournaments and trophies into middle level programs, we damage the purity of educational athletics and the purpose of middle school programs. To the degree we cut middle level programs in the face of budget crises, we succumb to the No. 1 syndrome.
We must expose the No. 1 syndrome for the sickness it is: a cancerous growth that must be cut out of educational athletics before it leads to cutting out what is arguably the most educational parts of interscholastic athletics: middle school programs.