Marketing Through Middle Schools
October 8, 2013
Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself: “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”
Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.
Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.
Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.
The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.
School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.
School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.
More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.
Loss of Innocence
May 30, 2014
Last school year we were criticized for not looking before we leapt to the conclusion that some international transfer students at several schools were not eligible, and for ruling them ineligible for the then maximum allowable period of one calendar year.
In several cases – both school employees and others – told us that the students weren’t good basketball players, notwithstanding that it was people with interests in basketball who brought the students to our state, and that those people and others with basketball interests lobbied hard on the students’ behalf.
It turned out, almost without exception, those who appealed most ardently for the eligibility of an international transfer student actually had the least appealing cases.
In the case of one student, we discovered an online video made a year earlier, taped while the student was still abroad, touting his height and demonstrating his basketball ability. Not about basketball, you say?
In another case where “basketball was not the issue,” a student later committed to play basketball for an NCAA Division I basketball program in 2014-15. He went from “mediocre” to the Mid-American Conference without ever playing his senior season of high school?
We were criticized during 2013-14 for being too suspicious, but the results of 2013-14 will make us even more suspicious in 2014-15.
Fortunately, the MHSAA will have a more complete set of tools to address transfer students this fall than it has had at any time in its history; and after what has been happening in recent years, people seem ready – even impatient – for the MHSAA to be enabled to move with more might when students – either international or domestic – transfer for athletic reasons.