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Marketing Through Middle Schools

October 8, 2013

Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself:  “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”

Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.

Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.

Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.

The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.

School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.

School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.

More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.

Ice Hockey Penalties

May 27, 2014

After each rules committee of the National Federation of State High School Associations meets, the list of changes is sent to all member state high school associations for advance examination before being finalized and publicized.

Recently, I took special notice of the work of the NFHS Ice Hockey Rules Committee. What caught my attention first was the brevity of its list of rules changes for 2014-15 – just three items. And then I was struck at the stated purpose of each of the three changes: risk minimization.

  • The penalty for a check, cross-check, elbow, charge or trip that causes the opponent to be thrown violently into the boards is no longer a Major or Minor – it’s a Major (five minutes).
  • If a check is flagrant or causes the opponent to crash head-first into the boards, a Major and Misconduct or Game Disqualification penalty must be assessed.
  • The penalty for a push, charge, cross-check or body-check from behind in open ice is no longer a Minor and Misconduct – it’s a Major.

Only three rule changes .. three tougher penalties.
Committee chair Tom Shafranski of Wisconsin commented after the meeting: “In each case, the rule has been strengthened for officials to assess a stronger penalty than in the past – a good strategy for further protection of high school hockey players ... There will likely be traditionalists who don’t agree with the increase in penalty time; however, boarding and checking from behind (even in open ice) are high school hockey’s most dangerous contact situations.”
MHSAA Assistant Director Cody Inglis serves on the NFHS Ice Hockey Rules Committee and supported these changes.